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Digital Grassroots Manager

This job is no longer available

The American Heart Association (AHA) has an excellent opportunity for a Digital Grassroot Manager in our National Center office located in Washington, DC (remote/home based is acceptable) .

The Digital Grassroots Manager is responsible for providing leadership in the area of online engagement of advocates in order to advance the AHA’s public policy priorities at the federal, state and community level. Additional responsibilities include management of the You’re the Cure online presence including the website, action platform and You’re the Cure social media accounts as well as tracking and anaylizing program metrics and recommending modifications based upon data.

Areas of Responsibility: 
  • Regularly evaluates You’re the Cure program metrics, including but not limited to: tracking performance of communications and analyzing network trends through web-based action and reporting systems. Produces analytics for You’re the Cure email program, database, and website. Makes recommendations for program adjustments based on the data.
  • Ensures effective online engagement of advocates in public policy campaigns. Develops key messaging, crafts and posts content for YTC site, creates and distributes digital assets for social media, sets-up and launches advocate communications, and reports campaign results. Maintains and monitors the You’re the Cure database.
  • Manages training and support for grassroots field team on the online advocacy platform hosted by Phone2Action and NationBuilder. Coordinate and oversee a power user structure with representatives from each region and utilizes the group to identify and share best practices and establish any documentation for unmet training needs.
  • Develops story ideas., assigns writers, seeks contributors, and edits articles for You’re the Cure e-newsletter. Communicates planned content to stakeholders.
  • Collaborates with partners both internal and external to promote You’re the Cure grassroots program & campaigns. Provides turnkey content for partners to promote, execute and track results. External partners include partner organizations with a shared advocacy issue agenda.
  • Produces images for social media, video, or recruitment material. Coordinates asset with assigned vendor(s.
  • Develops and executes virtual engagement strategy surrounding local, state and federal lobby day and awareness events intended to drive forward the AHA/ASA public policy priorities. Coordinates and distributes volunteer communications with field team partners. Compiles and provides Quarterly reporting of key grassroots metrics to help inform strategic program adjustments
  • Identifies opportunities for the recruitment of grassroots networkers and key contact volunteers through social media and online advertising platforms.
  • Fosters integration opportunities with AHA staff partners to further grow the You’re the Cure network and provide meaningful volunteer engagement opportunities through advocacy.
  • Writes and launches action alerts to mobilize volunteers to send communications to lawmakers, regulators and industry leaders.
Educational Background: 
Bachelor’s Degree in Political Science, Communications, Marketing or related area or equivalent work experience.
  • Minimum of three (3) years of experience with community organizing and mobilization, volunteer management, public policy, public health, government relations, political and/or issue campaigns.
  • Experience with developing and implementing training.
  • Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information.
  • Ability to develop grassroots recruitment and activation campaigns.
  • Excellent presentation and training skills.
  • Ability to recruit, direct, coach, monitor, and supervise volunteers.
  • Working knowledge of grassroots advocacy principles.
  • Exceptional oral and written communications skills.
  • Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time constraints.
  • Demonstrated ability to work with minimal supervision; self-starter.
  • Must be able to travel overnight approx. 5% of the time.

Here are some of the preferred skills we are looking for:

  • Experience with supporting integrated campaign strategies- media advocacy, grassroots mobilization, coalition-building and lobbying- to advance public policy goals.
  • Basic experience with website content management.
  • Database management experience.
  • Volunteer management experience.
  • Basic digital media content creation skills (images, video, etc.
  • Use and management of web-based grassroots action sites for creating campaigns, sending alerts and managing volunteer and legislator information.
  • Basic understanding and skills to support social media outreach.
  • Knowledge of the legislative process at the federal, state and local level.
Job Function: 

Organization Info

American Heart Association | American Stroke Association

Dallas, TX, United States
Annual Budget : 
More than $500M
About Us

The American Heart Association's mission is to build healthier lives free of cardiovascular diseases and stroke, America's No. 1 and No. 5 killers.

Founded in 1924, our organization now includes more than 30 million volunteers and supporters. We fund innovative research, fight for stronger public health policies, and provide critical tools and information to save and improve lives.

Listing Stats

Post Date: 
Nov 16 2019
Active Until: 
Dec 16 2019
Hiring Organization: 
American Heart Association | American Stroke Association