Leads communications efforts for an assigned geographic market and serves as lead strategic advisor to ensure execution on priority communication efforts. This position develops and executes strategies and tactics to support mission and revenue priority activities, driving community relevance in their market, and in support of Regional and enterprise-wide efforts. Provides the full range of strategic counsel to market leadership and departments, including conceptualizing strategies, leading action plans, overseeing the integrated planning, removing barriers and enabling execution to bring those strategies to fruition. Advances the Society’s mission, goals and objectives by raising market awareness and understanding of how the Society makes an impact in the fight against cancer.
- Conceptualizes, leads, develops and executes market-specific communication strategies and plans based on the enterprise-wide marketing and communication’s scope of work, consistent with other enterprise business and communications plans. Provides analysis/ROI of communications efforts as needed/appropriate.
- Secures earned media placement in tier 1 outlets and supports social media growth and penetration in assigned markets.
- Supports crisis response strategies; developing strategic media responses including key messages, statements and identification of spokesperson;
- Maintains a productive and collaborative relationship with the Society’s global headquarters departments and other regions to share insights and advance ACS strategies.
- Serves as the lead cross-functional communications strategic adviser within assigned market focused on high impact/priority activities.
- Fosters business literacy and partners with Talent Strategy to ensure that field staff are able to communicate confidently about the Society’s mission.
- Partners in securing confidence with external partners for communication needs.
- Represents the Society internally and externally as a spokesperson and ensures messaging and training for other identified staff and volunteers to support the Society’s brand story.
- Serves as a key source for Society information and news for market activities.
- Drives community relevance through customer-centric and innovative strategies
- Ensures the highest levels of effectiveness, efficiency and customer service.
- Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.
- Accountable for integration across Distinguished Partners, Cancer Control, Community Development, Business Operations & Planning, and ACS CAN market staff.
- Ensures volunteers reflect the diversity of the communities served by the region and creates and reinforces an environment of inclusion.
- Recruits and trains communications volunteers; manages volunteer communications market leaders
- Ensures that market volunteers reflect the diversity of the communities served by the region.
- Upholds the six core principles of the communication profession as defined by the International Association of Business Communicators: Ethics, Consistency, Context, Analysis, Strategy and Engagement.
- At least 5 years of experience in a marketing/communications-related field.
- Additional formal knowledge and experience that would position this individual as a strategic communications leader for the Society are highly desirable. Such knowledge and experience may include experience in public health, health care or nonprofits; advanced degree; professional affiliations or other experience or training.
Demonstrates Communications Competencies:
- Manages complexity, Strategic mindset, Action oriented, Drives results, Collaborates, Communicates effectively, Instills trust, Situational adaptability.
Other Skills:
- Demonstrated effectiveness through an interpersonal, presentation, written and oral communications.
- Proven ability to assimilate complex organizational, political, and health issues into high quality, multimedia communications strategies and tactics.
- Must have proven track record in managing successful, multifaceted strategic promotion/communications campaigns.
- Track record in launching effective media partnerships.
- Strong consultative sales skills; fostering strong relationships with prospective partners by understanding customer wants and needs
- Must have demonstrated project management skills and be a highly motivated self-starter able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines.
- Work is normally performed in a typical interior/office work environment.
- Limited physical activity required.
- Some travel may be required on an as-needed basis.
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.