The Marketing & Communications Coordinator is responsible for assisting the Vice President of Marketing & Communications with the development, implementation and evaluation of the marketing, public relations, and communication strategies, including aspects of brand management, marketing, print and electronic communications, graphic design, and social media/website management for Habitat for Humanity Greater Orlando & Osceola County. The position is also responsible for brand integrity, internal and external messaging, blogger relations and media relations.
Areas of Responsibility:
- Development, implementation and evaluation of a comprehensive marketing plan for Habitat Orlando & Osceola with specific focus on creating a social media editorial calendar and print/electronic marketing materials
- Manage Habitat Orlando & Osceola’s web presence and maintain the website ensuring that information is dynamic, current, and correct while tracking metrics for monthly reporting
- Create and execute online campaigns in partnership with the Vice President of Development
- Create daily content and track metrics for social media platforms (Facebook Page, Twitter, Instagram, YouTube, LinkedIn)
- Make recommendations for new platforms that the Habitat Orlando & Osceola should be utilizing to stay relevant
- Create and implement a blogger relations strategy
- Support Habitat Orlando & Osceola’s graphic design needs for printed marketing materials (signage, store displays, emails, flyers, mailers, etc.)
- Coordinate the work of freelance designers, copywriters, editors, and web developers as needed
- Act as the assistant editor for print, audio, video, and e-communications through coordination with the Vice President Marketing & Communications
- Facilitate the monthly Habitat Orlando & Osceola e-newsletter and occasional email blasts to targeted audience through MailChimp
- Create clear and concise messaging to be used when speaking, writing about, or presenting Habitat Orlando & Osceola
- Providing Habitat Orlando & Osceola staff and volunteers with training on campaign implementation, messaging, and brand guidelines
- Responsible for ensuring brand integrity
Educational Background:
Bachelor’s degree in Marketing or related field and at least two years’ experience in Marketing with graphic design knowledge.
Skills/Experience:
- Passionate about the Habitat for Humanity mission and purpose
- High energy and the ability to function effectively with a minimum of daily direction and support. Can solve problems and make decisions independently in a creative and effective manner
- Proficient in Microsoft Office Suite and Adobe software (Photoshop, InDesign, Illustrator)
- Knowledge of basic HTML, website design and management (WordPress platform)
- Ability to work on multiple projects at once in a fast-paced environment
- Ability to project manage within a team
- Can solve problems and make decisions independently in a creative and effective manner
- Strong understanding of social media marketing and some experience using these channels (Facebook, Twitter, Instagram, Yelp, YouTube, and LinkedIn)
- Excellent presentation and verbal communication skills
- Ability to write and edit written and digital communications and professional copy
- Familiarity with branding best practices
Supervisory Responsibility
- This position supervises department interns.
Work Environment
- This job operates in a professional office environment and at various event sites. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. This position may require working in various weather conditions.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position requires extended periods of sitting and standing. The employee must also occasionally lift and move up to 25 pounds.
- This is a full-time position, and hours of operations are Monday through Friday, 9 a.m. to 5 p.m. some early mornings, evenings and weekends may be required.
- The primary focus of this role is Construction, Fundraising, Volunteer Management, Community Development and Homeowner Services, 20% each.
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 1 2019
Active Until:
Apr 1 2019
Hiring Organization:
Habitat for Humanity International
industry:
Nonprofit