The Marketing & Communications Coordinator is responsible for assisting the Marketing & Communications Manager with the development, implementation and administration of the marketing, public relations, and communication strategies, including aspects of brand management, marketing, print and electronic communications, and social media/website management for the ReStores. The position is also responsible for brand integrity, internal and external messaging, and media relations.
Areas of Responsibility:
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Implementation of a comprehensive ReStore marketing plan with specific focus on in-store campaigns, creating a social media editorial calendar and print/electronic marketing materials
- Manage the ReStore’s web presence and maintain the website ensuring that information is dynamic, current, and correct while tracking metrics for monthly reporting
- Create and execute in-store and online campaigns in partnership with the Senior Director of Resource Development
- Create daily content and track metrics for social media platforms (ReStore Facebook Page, Twitter, Instagram, YouTube, LinkedIn)
- Make recommendations for new platforms that the ReStore should be utilizing to stay relevant
- Create a media relations strategy (quarterly press releases, radio/tv promotion, etc.)
- Support the ReStores with printed marketing materials (store signage, item displays, mailers, etc.)
- Coordinate the work of freelance designers, copywriters, editors, and web developers as needed
- Act as the assistant editor for print, audio, video, and e-communications through coordination with the Marketing & Communications Manager
- Facilitate the bi-monthly ReStore e-newsletters through MailChimp
- Work with the ReStores to create clear and concise messaging to be used when speaking, writing about, or presenting
- Providing ReStore staff and volunteers with training on campaign implementation, messaging, and brand guidelines
- Responsible for ensuring brand integrity
- This position supervises interns
Educational Background:
Bachelor’s degree required and at least two years’ experience in Marketing with graphic design knowledge
Skills/Experience:
- Passionate about the mission of Habitat for Humanity
- Ability to function effectively with a minimum of daily direction and support.
- Ability to work on multiple projects at once in a fast-paced environment
- Ability to project manage within a team
- Can solve problems and make decisions independently in a creative and effective manner
- Strong understanding of social media marketing and some experience using these channels (Facebook, Twitter, Instagram, Yelp, YouTube, and LinkedIn)
- Knowledge of basic HTML, website design and management (WordPress platform)
- Proficient in Microsoft Office Suite and Adobe software (Photoshop, InDesign, Illustrator)
- Excellent presentation and verbal communication skills
- Ability to write and edit press releases and professional copy
- Familiarity with branding best practices
- This must be an outgoing individual with excellent organizational and communication skills as well as a desire to make a difference in the lives of families in need.
Additional Information:
- This is a full-time position, Monday through Friday, 9 a.m. to 5 p.m. with some weekends and hours outside of the regular workday as needed
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 28 2017
Active Until:
Dec 28 2017
Hiring Organization:
Habitat for Humanity International
industry:
Nonprofit