This opportunity is ideal for a creative events-based marketing professional who thrives in creating exceptional customer experiences to inspire passion for making longer, healthier lives possible. The Director, Events Marketing is an integral member of our growing Bay Area Division. Under broad supervision, the Director is responsible for the design, development and execution of events marketing and related projects that maximize opportunities to secure new business, retain and grow accounts and develop significant corporate relationships. Collaborates with internal and external partners on communications, events marketing, budget management and sponsorship deliverables.
Areas of Responsibility:
- Designs, develops, implements and evaluates marketing solutions for assigned events and sponsorship deliverables that drive revenue and brand recognition. In collaboration with internal partners, assesses desired objectives and designs and develops materials and presentations to meet those objectives in a compelling way.
- Develops and produces presentations, concept briefs, videos, social media activation, sponsorship proposals and activation plans, materials and collateral, signage.
- Serves as division lead for branding strategies and compliance related to special events.
- In collaboration with internal partners, recruits, prepares and manages volunteer speakers. Prepares scripts for assigned speakers and events.
- Manages and coordinates assigned projects, ensuring that all work products adhere to AHA policies and guidelines. Coordinates resources and communication to ensure that all internal and external stakeholders are informed and involved as needed for optimal achievement of project deliverables.
- Develops schedule, plans strategy, and executes against timeline for meeting deadlines. Develops staffing plans and writes staffing guides for assigned events.
- Develops, tracks and adheres to event budget.
- Continuously aligns priorities with broader division and affiliate goals and regularly communicates progress towards objectives with direct reports, peers and management.
- Ensures accuracy and adherence to current policies and practices of the AHA as they relate to fiscal and event financials.
Skills/Experience:
- Demonstrated track record in events-based marketing and communications
- Demonstrated ability to organize and manage multiple projects, prioritize tasks and meet deadlines with proactive communication, thorough planning and execution and allocating/providing resources, additional support or training.
- Highly effective interpersonal and communication skills. Ability to consistently maintain a professional, calm and friendly manner in creating positive customer experiences externally and internally.
- Proven problem-solving skills with the ability to identify potential issues that may impact organizational productivity and/or compliance and address proactively and timely.
- Effective project management and event management skills in a dynamic environment with multiple stakeholders.
- Experience in positively managing change including anticipating and championing organizational change, creating contingency plans, proactively considering short-term and long-term impact.
- Experience in negotiating services and managing service level agreements.
- Advanced proficiency in Microsoft Office applications with experience in graphic design.
Preferred qualifications:
- Knowledge of the AHA’s standards and procedures.
- Experience with sales or fundraising strategies
- Experience managing staff and volunteers
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 28 2019
Active Until:
Aug 28 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit