The American Heart Association (AHA) has an excellent opportunity for a Communications and Marketing Director in the Greater Bay Area (based in Oakland) . The Director manages, plan, directs and implements the communications, marketing, media and public relations plan for the territory covered and proactively positions the AHA as the public’s leading authority on cardiovascular health and science through a combination of external and internal communications, marketing, media relations with a focus on:
- Traditional and Digital Media
- Overall Campaign Development and Traction
- Elevated Visibility of the AHA as an Engaged Community Stakeholder
Areas of Responsibility:
- Pitches “big picture” stories focusing on hard news and research
- Seeks, cultivates and maintain regional media relationships with traditional and emerging media
- Develops and oversees implementation of the Communications and Marketing Plans, including cause sponsorship activation, for assigned territory and serves as communications and marketing consultant to staff and volunteers
- Identifies and secures formal media partnerships for various events, campaign and cause initiatives
- Executes social media plans and campaigns and stays informed of latest trends
- Research and prepares media and background materials to support American Heart Association policy issues
- Recruits, trains and manages volunteers for media spokespersons and human interest stories
- Maintains the integrity of the brand and identity of the American Heart Association
Educational Background:
Bachelor's degree in related field
Skills/Experience:
- 5+ years experience in the communications, marketing or journalism field
- Knowledge of a variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing
- Knowledge and experience with the fundatmentals of multiple disciples including the principles and ethics of public relations, promotion, marketing, business communication, strategic planning and budgeting
- Demonstrated excellence in both written and oral communication skills (i.e. news, business and persuasive writing, and one-on-one and group communication)
- Ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure with minimal supervision
- Strong negotiation, collaboration, time management, organization and interpersonal skills
- Ability and willingness to travel as necessary within the assigned territory and work evenings/weekends as needed, including occasional overnight business trips
Here are some of the preferred skills we are looking for:
- Experience with the American Heart Association or similar nonprofit organization
- Basic video, graphic design and photography skills
- Cause-level sponsorship activation
- Volunteer management
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 26 2018
Active Until:
Apr 26 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit