As Social Media Employment Branding Coordinator for World Vision’s People and Culture (HR) Department, you are a highly creative and innovative individual with a knack for social and visual storytelling. You have experience helping create and maintain strong online social media presences for companies and have an interest in helping shape individuals perceptions of company “culture” through content posted across career websites, social media platforms and external sites.
You will work closely with the Social Media & Employment Branding Specialist and the Creative Content and Graphic Design Coordinator to research, develop, and create compelling social media campaigns and marketing resources that motivate individuals to consider a career with calling, working for World Vision International around the globe.
Main objectives for this position will be to support the Employment Branding team with project organisation and administration and daily social media functions (social media post creation, editing, scheduling, publishing and responding) across World Vision’s Employment Branding channels (LinkedIn, Glassdoor, @WorldVisionJobs on Twitter, @WeAreWorldVision on Instagram).
- Manage and update World Vision Internationals Employment Branding company social media channels, including, the World Vision LinkedIn page, @WorldVisionJobs on Twitter, @WeAreWorldVision on Instagram, World Vision International on Glassdoor and other relevant platforms.
- Report to Social Media & Employment Branding Specialist and collaborate with Creative Content and Design Coordinator (Graphic Designer) to ensure a cohesive Employment Branding identity across social media.
- Create dynamic written, graphic, and video content for social media – maintain Buffer database with approved and scheduled social content for daily, weekly, and monthly distribution goals.
- Moderate and respond (as needed) to all #WeAreWorldVision staff-generated content and external comments, messages and reviews appropriately, based on company guidelines.
- Collaborate with internal departments and global staff to gather employee stories to help develop social media communication campaign materials.
- Research new and emerging Employment Branding and Careers Marketing social media platforms to Identify opportunities to enhance social media interaction with interested career applicants, internal staff and/or the general public.
- Other Employment Branding responsibilities as assigned.
- At least 2-3 years of experience working in the digital, communications and social media space with photo editing, video editing, graphic design and web site maintenance experience a plus.
- Strong familiarity with creating social media content and responding to social media comments on the business applications of social media platforms (LinkedIn, Twitter, Instagram, YouTube, Glassdoor, etc.).
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
- Positive attitude, strong attention to detail, and high customer orientation with high degree of capability to manage multiple projects simultaneously.
- Outgoing, enthusiastic and creative. Works well independently and under limited supervision.