The Marketing Manager manages all aspects of specific outreach, engage and visibility projects and ensures that the creative work reflects the positioning, platform and voice of organization’s revenue objectives and meets client/internal partner needs. Implements operational delivery of branding principles whether applied internally or outbound. Works closely with various constituents including senior staff, field offices, department and division staff, vendors, and other key stakeholders to ensure delivery of projects that contribute to a positive service relationship. Coordinates and manages budgets for the initiative/program. Oversees the day-to-day tactics of the regional marketing agenda and objectives.
The Marketing Manager for Latin America will:
- Support TNC build its visibility and brand positioning through communication and marketing strategies for high impact outreach that will effectively communicate TNC’s goals and promote its conservation and community involvement efforts in the region:
- Identify target audiences (national and/or local) and employ a variety of communication mediums.
- Identify target events, conferences, media spaces where TNC can participate.
- Develop talking points and presentations for senior managers and conservation staff.
- Develop tailored CRM content for marketing pitches.
- Help identify opportunities to expose TNC brand (tailored content).
- Support revenue generation by helping to develop strategy around the targeting of new and existing audiences for potential donations.
- Create and ensure consistency of materials for the region: the design and production of standardize range of publication and print materials, maintaining consistent visual image and writing style.
- Manage relationship with the PR firm and content providers. Solicit and secure project bids & contract negotiations with any external resources needed to accomplish communication objectives.
- Work with outside vendors to manage production schedules and procedures.
- Designs, implements and directs multiple marketing projects including managing and accountability for project budget.
- Opportunity to act independently in close consultation with supervisor and conservation project leads.
- Acts as a resource to others to solve problems.
- Decisions may have project and program-wide impact.
- Exercise quality control over all documents intended for external distribution.
- Provide graphic design and video editing support to staff as needed to guarantee consistency in image and messaging.
- Responsible for creating and implementing a media relations plan to support the harmonization of the organization’s mission and goals across the region.
- Identify target audiences (national and/or local) and employ a variety of communication mediums (stories, op-ed pieces, fact sheets, magazine/news articles, videos television programs, PSA’s and other materials) to communicate fundraising efforts and the mission of TNC.
- Provide consultation and advice to field offices as required and establish and nurture good working relationships with strategic partners in the communications arena, including editors, reporters, and producers.
MINIMUM QUALIFICATIONS
- Experience managing client and account relationships.
- Experience managing multiple projects including measuring results of plans and programs.
- Experience negotiating agreements.
DESIRED QUALIFICATIONS
- Fluent in English and also a second language: either Spanish and / or Portuguese.
- Experience leading in a virtual team-based environment to support revenue generation with internal and/or external partners.
- Experience applying marketing principles on projects/programs.
- Practical knowledge of current and evolving trends related to field of experience.
- Strong communication skills with ability to articulate ideas in a compelling manner.
The Nature Conservancy is an Equal Opportunity Employer
Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.