Marketing Manager – Data and Analytics

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Davis Phinney Foundation
Louisville, CO, USA
Full-time

The Marketing Manager – Data and Analytics is a vital member of the marketing team. This role helps us achieve our goals by ensuring that systems, data, and processes work smoothly. It is also highly collaborative and requires an understanding of how different departments function and work together to achieve their goals. This is a 40-hour a week position that may be done remotely. 

About Your Team

The marketing team at the Davis Phinney Foundation is a fast-paced, supportive, and high performing crew who work in sync to help connect our constituents with the resources they need to live well with Parkinson’s today. Through beautiful graphics, thoughtful language, and creative approaches, this team is responsible for helping the hundreds of thousands of individuals and families who use our digital and print resources every year find just what they need and feel supported no matter where they are on their journey with Parkinson’s. 

Areas of Responsibility: 

Data Management, Processes, and System Innovation

  • Act as a primary liaison between the marketing team and database administrator to support the implementation/creation of new or updated processes, support data maintenance, and create or update user-facing tools like surveys, forms, landing pages, auto-responders, and more
  • Provide support for Foundation staff for issues with Luminate Online, Team Raiser, and website
  • Research and implement best practices and innovation for Luminate Online and Team Raiser to help reach Foundation goals

Email Strategy and List Segmentation

  • Take the lead on data and list structure and establish efficient processes for delivering tailored messaging to constituents 
  • Provide strategic guidance and maintain best practices for automated email series

Ad Strategy, SEO, and Web Accessibility 

  • Take the lead to create and manage the Foundation’s digital ad strategy across platforms including Google Adwords, YouTube, Facebook, and more
  • Ensure SEO and web best practices are maintained and followed by all staff, including maintaining the website style guide

Analysis, Project Management, and Strategy

  • Take the lead in data analysis to understand audience engagement and retention and provide insights for continual improvement
  • Implement marketing plans related to focus areas, including creating and managing marketing calendar and managing collaboration across departments
  • Support the planning of the Foundation’s annual marketing strategy in collaboration with the Director of Marketing.
  • Support the documentation of marketing processes
  • Support Foundation’s Diversity & Inclusion initiative through thoughtful outreach, practices of cultural humility, and the inclusion of diverse leaders
Skills/Experience: 

Our ideal candidate has…

  • 5+ years of relevant work experience in marketing and communications
  • Google Analytics Certification preferred
  • Luminate Online Certification preferred
  • Strong verbal and written communication skills
  • Exceptional critical thinking skills
  • Demonstrated knowledge of data analysis, including experience leading data analysis projects – from conception through to completion
  • Demonstrated knowledge of data management, particularly as it relates to email communication and segmentation
  • Demonstrated knowledge of marketing processes and ability to take a project from idea to actionable plan

Additional preferred skills include…

  • Experience with SEO and working knowledge of website accessibility
  • Experience with Blackbaud, Raiser’s Edge, and Luminate Online
  • Some managing or mentoring experience
  • Proficient in Excel, Word, PowerPoint, and Office 365 applications
Compensation/Benefits: 

Salary range is $50,000-$60,000 commensurate with background and experience, plus health and dental insurance, PTO, sick time, holiday pay, and retirement.

How to Apply: 

Please submit your resume and cover letter addressed to Jenna Deidel – Director of Programs & Outreach, at [email protected] with your full name and “Marketing Manager” in the subject line. In your cover letter, please include answers to the following questions:

  • What inspires you to work in this industry?
  • If you were given one year to do whatever you want, what would it be?
  • What is the most interesting/enjoyable book you’ve ever read and why?
Additional Information: 

To read the complete job description, visit our website at https://davisphinneyfoundation.org/careers/#1625154839659-2ae088dd-94db.

Job Function: 
Communications & Public Education

Organization Info

Davis Phinney Foundation

Overview
Headquarters: 
Louisville, CO, USA
Website: 
davisphinneyfoundation.org
Annual Budget : 
$1-5M
Size: 
11-50 employees
Founded: 
2004
About Us
Areas of Focus: 
Diseases / Disorders
Education
Healthcare / Public Health
Mission: 

We help people with Parkinson's live well today.

Programs: 

Since 2004, the Davis Phinney Foundation has brought to life some of the most important programs, research, content, and events for those affected by Parkinson’s. Our community includes people living with Parkinson’s, Parkinson’s care partners, families and friends of those living with Parkinson’s, physicians, and Parkinson’s allied health professionals.

We all want a cure for Parkinson’s. However, until that happens, we know that people are going to live a very long time with it; therefore, the most important work we can do is to help them live well TODAY. We do this by providing education, tools, resources, and inspiration that touch on every aspect of life: physical, emotional, intellectual, social, and financial.

Why Work For Us?: 

WHO WE ARE

A small but mighty crew united by a desire to do great work for a great community. People who come to the Foundation find more than a job. They find a home, a career, and a calling. We value collaboration, creativity, fun, excellence, inclusion, and long-lasting relationships. We’re writers, cyclists, runners, bakers, dancers, philanthropists, outside enthusiasts, pet owners, painters, readers, parents, travelers, adventurers, true crime addicts, and corn-hole competitors. We bring a wealth of diverse experiences to our roles, but we are united by a common set of values and goals: live well, inspire action, and connect the community.

WHO YOU ARE

Someone who would love a mission to get them out of bed in the morning.
Punching a clock, doing time, and going through the motions aren’t your cup of tea. You want to care about the work you do. You don’t just want a job, you want to believe that the hours you spend working make a tangible difference in the lives of others.You might call yourself a manager of one. You’re someone who has just as many ideas as the next person, and you don’t want to get stopped at every turn by all the levels up the chain. You’re good at what you do, and you want a boss and a leadership team that gives you the reins to do it. You’re also a kind human, are always ready to chip in, and love making other people’s lives better.

WHAT IT’S LIKE TO WORK HERE

You'll spend your days with people who not only understand that you have a life outside of work but want to hear about it. We believe in giving people space to get their job done. Quiet time is just as valuable as collaboration time and we encourage breaks whether it's to get outside for some fresh air or chat with someone about a podcast you recently listened to. You can be the early bird or the night owl if that’s when you feel most productive. We care less about when we see you than we do about what you create that helps move our mission forward. Parkinson’s is a BIG issue, and we have a lot of work to do.

Connect With Us
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Listing Stats

Post Date: 
Jul 1 2021
Active Until: 
Aug 1 2021
Hiring Organization: 
Davis Phinney Foundation
industry: 
Nonprofit