The Communications & Marketing Consultant serves in a unique role working remotely with development staff in several cities to support a variety of events and initiatives.
Areas of Responsibility:
- Serveas a strategic communications and marketing resource for staff and volunteers in several of our local Divisions, working with these local staff and volunteers to create and execute media and marketing campaigns and to develop communications strategies and deliverables in support of AHA fundraising efforts, educational programs, public awareness initiatives, policy campaigns and science news, and to ensure adherence to AHA’s branding guidelines.
- In collaboration with senior leadership and other communications and development staff, serve in an integral role in developing sponsorship proposals, ROI reports and event support.
- Assist the communications team as needed for other territories and general needs. As a member of the Communications & Marketing team, the Consultant provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, and special promotions.
- This position will require travel to each assigned market at least once per year including overnight travel for media/volunteer meetings. Occasional travel to affiliate and National Center meetings. Total travel will be approximately 20%.
This is a full-time position and will be based in the Phoenix (Tempe), Sacramento or San Diego (La Jolla)division office.
Primary responsibilities include:
- Seeks, cultivates, and maintains media relationships with traditional and emerging media.
- Develops, in conjunction with field staff and volunteers, and oversees implementation of the Communications and Marketing Plans for assigned divisions.
- Serves as a communications and marketing consultant to core area specialists, for specific event/program and cause initiatives promotion.
- Seeks formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate. Develops and submits proposals outlining the details of the partnerships/sponsorships.
- Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.
- Works with Executive Directors, local volunteers and other internal partners to ensure effective local implementation of field-related communications and marketing activities.
- Executes social media plans and campaigns for division Facebook, Twitter and Instagram accounts, ensures content is posted daily and garners community engagement.
- Keeps on top of social media trends and platforms that may increase social media engagement and contribute to our Affiliate’s successful scorecard, especially on Facebook, Twitter and Instagram.
- Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
- Partners with other communications staff in accomplishing overarching goals for media markets assigned.
- Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.
- Coordinates, in conjunction with National Center and Affiliate communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.
- Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing various marketing or print materials.
- Identifies and writes human interest stories and key regional issues to contribute to affiliate-wide publications.
- Manages the maintenance of current list of media and professional contacts.
- Develops fast response mechanism for hard news stories.
- Alerts field staff with media advisories and cause/marketing activities as appropriate.
- Performs other duties as assigned.
Educational Background:
A bachelor’s degree is required. AHA experience is desirable.
Skills/Experience:
- Knowledge of variety of traditional and new media, and principles of journalism including news gathering, interviewing, writing, editing as well as basic photography and video skills.
- Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.
- Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.
- Demonstrated excellence in written communications skills, including news, business, and persuasive writing.
- Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff.
- Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.
- Knowledge of the principles and practices of strategic planning, budgeting, and managing work.
- Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.
- Ability to handle negotiation and work in a team environment.
- Ability to demonstrate good organizational skills and the ability to plan and act independently on projects with minimal supervision.
- Ability to conceptualize and reason through problems to workable solutions.
- Ability to work in a fast-paced environment and, as needed, outside standard business hours.
- Ability travel on daylong or overnight business trips throughout the Affiliate.
- Knowledge of basic fund-raising principles, practices, and techniques.
- Demonstrated interest in science, research, health policy and/or healthcare systems.
- The above knowledge, skills and abilities may be gained by at least five years of experience in the communications, marketing or journalism field.
Job Function:
Organization Info
Listing Stats
Post Date:
Jan 20 2018
Active Until:
Feb 20 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit