As the Senior Director of Communications & Marketing for the Greater Houston area, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications to external and internal audiences.
Responsibilities involve management of the Director of Marketing and Director of Media Relations and working with AHA staff and volunteers in the Houston, TX, office to create and execute strategic communications campaigns in support of AHA fundraising efforts, educational programs, awareness campaigns, community priorities, advocacy platforms and branding.
Areas of Responsibility:
- Build and sustain the American Heart Association Brand profile through development of integrated earned, owned and paid communications strategies that align with Greater Houston market goals and result in year over year growth in overall media impressions, social media engagements and cause sponsor activation.
- Manage Greater Houston staff and volunteer communications by serving as the strategic communications expert in the market.
- Supervise 2-3 Directors of Communication. In conjunction with market leadership, work to ensure the communications team is fulfilling sponsorship activation, meeting market leadership expectations and responding flexibly to structural and market directions.
- Design measurements to communicate success of projects and ensure communications team meets milestones and deadlines. Ensures project and revenue requirements are captured accurately
- Build and sustain strategic relationships with media, volunteers, board members, influencers and more that help further the community impact of the work of the American Heart Association.
- Develop and manage execution of awareness communications plans on topics such as high blood pressure, stroke and women and heart disease; works collaboratively with other key market staff, coalitions and community partners to develop integrated approach to such campaigns.
- Conduct quarterly simulation and/or staff skills “refresher” training around branding and communications. Responsible for ensuring that media spokespeople receive training.
- Synthesize national AHA research, statements and program materials to develop local stories to demonstrate community impact across all marketing and communications efforts.
- Maintains the integrity of the brand and identity of the American Heart Association.
- Works with the VP of Communications and market leadership to handle crisis communications.
- Ability to travel weekly up to 25% (not overnight but within the Houston, TX market) .
Educational Background:
Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree.
Skills/Experience:
- Related experience may be substituted as follows: 1 ½ years ’ experience equates to 1 full time year of higher education.
- 4+ years of experience directly managing 3+ staff members.
- 5+ years of experience in public relations/media relations communications, public/media relations, marketing or journalism. This experience may also count toward satisfying the educational requirement.
- Skill in writing and editing for a variety of audiences via numerous platforms, including writing for online and mobile. Experience with AP Style preferred.
- Demonstrated local media relationships in the Greater Houston market.
- Bilingual (Spanish/English) a plus.
- PR agency experience strongly preferred.
- Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred.
- Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.
- Previous experience securing media sponsorships to provide maximum coverage.
- Experience producing short format video, including script writing, shooting video and editing and/or directing external agencies on such projects and the ability to create radio and TV PSAs.
- Able to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
- 18 years old or older.
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 2 2018
Active Until:
Nov 3 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit