As the SENIOR DIRECTOR OF COMMUNICATIONS & MARKETING for the HOUSTON AND GULF COAST TEXAS area, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications to external and internal audiences.
Responsibilities involve working with the Director of Marketing, AHA staff and volunteers in the HOUSTON, TX, OFFICE to create and execute strategic media relations campaigns in support of AHA fundraising efforts, educational programs, awareness campaigns, advocacy platforms and branding.
Areas of Responsibility:
- Manage HOUSTON AND GULF COAST staff and volunteer communications by serving as the strategic media relations expert in the market.
- Supervise 2-3 Directors of Communication.
- Primary media contact supporting media relations efforts for the HOUSTON TERRITORY , to build awareness for the American Heart Association/American Stroke Association.
- Develop, lead and drive comprehensive and integrated traditional media PR/Communications plans for the HOUSTON & GULF COAST market.
- Synthesize national AHA research, statements and program materials to develop local story angles and pitches for media.
- Create written media materials including press releases, advisories, fact sheets, bios, messaging/talking points, pitches, PSA scripts, radio rip-and-reads, etc.
- Develop speakers’ bureau, including media spokespeople from our base of volunteers and conduct annual spokesperson media training.
- Develop and build on strong media partnerships in the market, including growing our online media presence with bloggers and non-traditional media outlets.
- Engage sponsors in effective and appropriate media activation activities and provide results for end of campaign reports.
- Secure local media sponsorships for AHA events and programs.
- ABILITY TO TRAVEL WEEKLY UP TO 25% (NOT OVERNIGHT BUT WITHIN THE HOUSTON, TX MARKET)
Educational Background:
Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred
College coursework combined with related experience may be substituted for a degree.
Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education
Skills/Experience:
- 4+ years of experience directly managing 3+ staff members.
- 3+ years of experience in public relations/media relations communications, public/media relations, marketing or journalism. This experience may also count toward satisfying the educational requirement.
- Skill in writing and editing for a variety of audiences via numerous platforms, including writing for online and mobile. Experience with AP Style preferred.
- Existing media relationships in the HOUSTON market mandatory.
- Bilingual (Spanish/English) a plus.
- PR agency experience strongly preferred.
- Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred.
- Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.
- Previous experience securing media sponsorships to provide maximum coverage.
- Experience producing short format video, including script writing, shooting video and editing and/or directing external agencies on such projects and the ability to create radio and TV PSAs.
- Able to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
- 18 years old or older.
Compensation/Benefits:
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 18 2017
Active Until:
Sep 18 2017
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit