The Director, Digital Marketing will lead our paid digital marketing efforts to meet our ambitious targets for growing online supporters and donations. This individual will be responsible for the overall planning, organizing, and execution of paid digital activities.
The role will manage a small team of digital fundraising practitioners and will involve close collaboration with internal stakeholders both within the broader digital team and other parts of the organization.
This is a unique opportunity for an ambitious digital marketer to join our team and bring innovation and leadership in the way Save the Children attracts and engages our supporters, who are critical to achieve our ambitions for children.
Areas of Responsibility:
- Setting clear goals and objectives for and managing team members and 3rd party agencies. 50%
- Strategy, planning, and budget management of paid digital activities. 20%
- Tracking and optimizing performance. 15%
- Stakeholder input and reporting. Performing other duties as may be required. 15%
Educational Background:
Bachelor’s degree in Digital Marketing, E-Commerce or equivalent relevant experience required.
Skills/Experience:
- Minimum 7-10 years' experience in digital advertising and marketing.
- At least 3 years’ direct experience managing a digital marketing/fundraising program with responsibility for budget, revenue, and ambitious financial revenue targets (ideally within an international NGO or large non-profit organization).
- Solid understanding and hands-on experience of main digital fundraising disciplines.
- Solid understanding and experience in Conversion rate optimization and developing and optimizing supporter/customer journeys landing pages and e-commerce donation forms.
- Technical expertise to understand technical digital marketing issues together with ability to explain them using terms a non-specialist can clearly understand.
- Deep knowledge of and experience budgeting, planning and performance management, reporting of digital fundraising/marketing teams and all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
- Chartered Institute of Marketing (CIM), Institute of Fundraising (IoF) or Institute of Direct Marketing (IDM) qualifications or other equivalents would be an advantage. Preferred.
Compensation/Benefits:
- Aetna Medical and Dental insurance with a concierge service
- Health Care and Dependent Care Flexible Spending Account
- Vision Insurance
- Life insurance
- Employee Assistance Program
- Commuter Benefit Program
- Vacation and Sick leave
- Paid holidays
What makes us special!
- Generous Retirement Savings with matching company contributions of up to 8%
- Family Leave – 10 additional days of paid time off for you to use to care for your family members
- Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
- Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
- Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
- Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
- Volunteer Day – One paid day a year to support the causes that matter to you!
- Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
- Leadership and Employee Development Training, including:
- Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
- Language learning opportunities
- Continuous Improvement skill development programs
- Brown Bag information sharing sessions
- Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service
Job Function:
Organization Info
Listing Stats
Post Date:
Jan 26 2019
Active Until:
Feb 26 2019
Hiring Organization:
Save the Children US
industry:
Nonprofit