The Director of Digital Analytics is a strategic leader with vision who will apply best in class analytics using our Adobe and other digital analytics tools. He or she has demonstrated success in making strategic decisions based on website data & insights to drive optimal website performance throughout the digital journey. This position is responsible for business strategy, change management, business policies, leading analytics team, developing and managing a Digital Analytics Center of Excellence, and collaborating with key business stakeholders throughout the agency.
Areas of Responsibility:
Digital Analytics in Support of Strategy, Tactics & Operations (60%)
- Set foundational strategy for digital analytics and data management and create a Digital Analytics Center of Excellence
- Influence the Digital teams and other Marketing Communications and Fundraising (MCF) Business Units and champion data driven decisions that help us increase top of funnel web traffic, drive supporter growth through lead gen and engagement, and generate higher overall conversion including across multiple giving product lines.
- Advocate for, educate and partner with digital Experience, Website Operations, Content leaders, Social Media, Paid Digital Marketing, and Optimization teams as well as MCF business team leaders to leverage insights from analytics to drive business decisions, decide where to invest/divest and determine priority focus areas.
- Establish and oversee analytics operations, and shape the analytics offerings, process and procedures within the Digital Organization
- Distill and synchronize various data sources to develop fact-based and strategically sound recommendations for the business.
- Enroll, energize, and enable a multifunctional team behind your strategies for analytics and for the business. Ability to handle complexity and numerous priorities/projects, lead others by influence across the organization, and build support behind strategies and proposals.
- Provide expertise and services on designing and implementing analytics for customer segmentation, optimization, personalization, marketing automation, and reporting digital KPIs.
Analytics Leadership (25%)
- Represent Digital Analytics vision, work with Business Unit Owners, and MCF Senior Management as needed
- Participate in industry leadership conferences and seminars as needed
- Lay the groundwork for a high performing digital analytics team that will shepherd a measurement framework, operationalize reports and dashboards, provide insights to inform business decisions, and ensure data quality.
- Ability to assist team with execution during work overflows or as teaching/mentoring opportunities.
- Ability to train and educate analytics staff at all levels of skills and expertise.
- Oversee career growth and development of analytics staff.
Analytics Innovations (15%)
- Strategy for adding new improvements to agency’s digital analytics systems
- Maintaining knowledge base of external business factors (e.g., industry and market changes, competition) when making decisions and constantly nurture the organizational environment in order to encourage innovative ideas and initiatives.
Educational Background:
Bachelor’s degree or equivalent relevant experience required.
Skills/Experience:
- Minimum 7-10 years' experience in area of expertise
- 5+ years of hands on experience with enterprise web analytics tools like Google Analytics Premium and/or Adobe Analytics, including implementation experience.
- Excellent presentation skills, as well as strong ability to convey technical, user behavior and website performance information to MCF and other agency leadership.
- Experience running digital optimization programs to drive ‘best in class’ user experience through the digital funnel, AB & Multivariate online testing, and voice of the customer digital tools.
- Demonstrated experience with web to lead and customer analytics.
- Demonstrated experience with cross-channel analytics and interfacing with business intelligence functions.
- Experience working in a centralized analytics function serving multiple business units.
- Demonstrated experience managing suppliers/agencies and coaching direct reports.
- Demonstrated ability to collaborate across a multifunctional organization and lead by influence.
- Develop strong, collaborative partnerships between the Analytics team and multiple business units based on trust and value added.
- Ability to understand a business, what drives its growth, and how to deliver insights through digital analytics that will enable informed decisions.
- Digital analytics professional – Deeply understands digital analytics, technologies, and the process of defining KPIs and deriving insights
Preferred Qualifications
- Master’s degree in data science, statistics, marketing/communication or degree in related field preferred.
- Predictive and Attribution Modelling experience.
- Adobe Analytics and Adobe Target experience a plus.
Compensation/Benefits:
- Aetna Medical and Dental insurance with a concierge service
- Health Care and Dependent Care Flexible Spending Account
- Vision Insurance
- Life insurance
- Employee Assistance Program
- Commuter Benefit Program
- Vacation and Sick leave
- Paid holidays
What makes us special!
- Generous Retirement Savings with matching company contributions of up to 8%
- Family Leave – 10 additional days of paid time off for you to use to care for your family members
- Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
- Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
- Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
- Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
- Volunteer Day – One paid day a year to support the causes that matter to you!
- Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
- Leadership and Employee Development Training, including:
- Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
- Language learning opportunities
- Continuous Improvement skill development programs
- Brown Bag information sharing sessions
- Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 21 2019
Active Until:
Apr 21 2019
Hiring Organization:
Save the Children US
industry:
Nonprofit