Summary
The Director of Digital Analytics is a strategic leader with a vision, who will apply best in class strategic analytics approaches to operationalize our cutting edge Adobe Analytics tools. He or she has a proven track record of making strategic decisions, partnering with organizational executive management, giving enterprise direction to analytics staff, and developing and managing a Digital Analytics Center of Excellence. This position is responsible for business strategy, change management, business policies, leading teams, and collaborations and partnerships. This position frequently considers external business factors (e.g., industry and market changes, competition) when making decisions and constantly nurtures the organizational environment in order to encourage innovative ideas and initiatives, as it pertains to Digital Analytics. As the leader of a new function within the digital organization, this role has significant growth opportunity as the role of analytics insights expands.
What You’ll Be Doing (Essential Duties)
Analytics Strategy & Operations (50%)
- Set foundational strategy for digital analytics and data management and create a Digital Analytics Center of Excellence
- Influence the Digital team, Business Units, global regions and business functions and champion data driven decisions that help us engage with customers.
- Advocate for, educate and partner with User Experience and Content leaders to leverage insights from analytics to drive business decisions, decide where to invest/divest and determine priority focus areas.
- Establish and oversee analytics operations, and shape the analytics offerings, process and procedures within the Digital Organization
- Participate in multivariate testing, fostering a test and learn culture within agency.
- Distill and synchronize various data sources to develop fact-based and strategically sound recommendations for the business.
- Enroll, energize, and enable a multifunctional team behind your strategies for analytics and for the business. The ability to handle complexity and numerous priorities/projects, lead by influence across the organization, and build support behind strategies and proposals.
- Provide expertise and services on designing and implementing analytics for customer segmentation, optimization, personalization, marketing automation, and reporting digital KPIs.
- Oversee training program developed by Associate Director of Digital Analytics
Analytics Leadership (25%)
- Represent Digital Analytics vision and work to Business Unit Owners, Senior Management and Board, as needed
- Participate in industry leadership conferences and seminars as needed
- Lay the groundwork for a high performing digital analytics team that will shepherd a measurement framework, operationalize reports and dashboards, provide insights to inform business decisions, and ensure data quality.
- Ability to assist team with execution during work overflows or as teaching/mentoring opportunities.
- Ability to train and educate analytics staff at all levels of skills and expertise.
- Oversee career growth and development of analytics staff.
Analytics Innovations (25%)
- Strategy for adding new improvements to agency’s digital analytics systems
- Maintaining knowledge base of external business factors (e.g., industry and market changes, competition) when making decisions and constantly nurture the organizational environment in order to encourage innovative ideas and initiatives.
Required Qualifications
- Bachelor’s degree required.
- 7-10 years of experience managing digital analytics operations for a brand, business or division.
- 5+ years of hands on experience with enterprise web analytics tools like Google Analytics Premium or Adobe Analytics, including implementation experience.
- Excellent presentation skills, as well as strong ability to convey technical information to executive level.
- Experience running optimization programs and working with optimization tools like Optimizely.
- Demonstrated experience with web to lead and customer analytics.
- Demonstrated experience with cross-channel analytics and interfacing with business intelligence functions.
- Experience working in a centralized analytics function serving multiple business units.
- Demonstrated experience managing suppliers/agencies and coaching direct reports.
- Demonstrated ability to collaborate across a multifunctional organization and lead by influence.
- Develop strong, collaborative partnerships between the Analytics team and multiple business units based on trust and value added.
- Ability to understand a business, what drives its growth, and how to deliver insights through digital analytics that will enable informed decisions.
- Analytics Expert – Deeply understands digital analytics, technologies, and the process of defining KPIs and deriving insights
Preferred Qualifications
- Master’s degree in data science, statistics, marketing/communication or degree in related field preferred.
- Predictive Modelling experience.
- Adobe Analytics and Adobe Target experience.
What’s In It for You
- Meaningful work, with a knowledge that you are changing the lives of children all around the world
- A family friendly work environment
- Highly collaborative and innovative teams
- Generous paid vacation days, holidays, family leave days, and sick time
- Healthcare plans including medical, dental, and life insurance
- Retirement savings account with matching company contributions
- Structured and formalized management development and coaching programs for mid and senior level managers
- Extensive e-learning opportunities on a variety of topics offered through our affiliation with several prestigious universities and with the American Management Association, as well as language learning opportunities
Save the Children invests in childhood – every day, in times of crisis and for our future. In the United States and around the world, we are dedicated to ensuring every child has the best chance for success. Our pioneering programs give children a healthy start, the opportunity to learn and protection from harm. Our advocacy efforts provide a voice for children who cannot speak for themselves. As the leading expert on children, we inspire and achieve lasting impact for millions of the world's most vulnerable girls and boys. By transforming children's lives now, we change the course of their future and ours.
Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom Save the Children is in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation. Any violations of this policy will be treated as a serious issue.
We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.