As the Director of Communications, you will make an extraordinary impact by working with development and health strategies colleagues to craft and deliver strategic communications and marketing support.
Responsibilities involve working with the Senior Vice President of Colorado, market leadership, VP of Communications and volunteers to create and execute strategic marketing campaigns and deliverables to support the market’s collective impact work including major fundraising events and collaborative mission priorities. This position offices in Denver, CO and requires ability to travel up to 25% of time within Colorado, with occasional overnight travel.
Areas of Responsibility:
- Responsible for creating, implementing and measuring the success of a comprehensive marketing and promotional plan that will enhance the market’s image and position within the marketplace and the public.
- Synthesize national AHA research, statements and program materials to develop local stories to demonstrate community impact across all marketing and communications efforts.
- Develop short- and long-term plans and budgets for the marketing and sponsorship programs and its activities, monitor progress, assure adherence and evaluate performance. This should include specific awareness- and sales-driven strategy for events, advocacy efforts and mission/community impact priorities. Implement awareness campaigns on topics such as hypertension, healthy food access and tabaco control; works collaboratively with other key market staff to develop integrated approach to such campaigns.
- Coordinate and maintain responsibility for all market print and electronic materials and branding such as letterhead, use of logo, brochures, etc. Works with staff to assure that branding guidelines are followed locally.
- Build and sustain strategic relationships with media, volunteers, board members, influencers and more that help further the community impact of the work of the American Heart Association.
- Manages the Digital and Design Specialist and communications volunteers by serving as the strategic communications expert in the market.
- Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons.
- Conduct quarterly simulation and/or staff skills “refresher” training around branding and communications. Responsible for ensuring that media spokespeople receive training.
- Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
- Builds and sustains the American Heart Association brand profile through development of integrated earned, owned and paid communications strategies that align with market goals and result in year over year growth in overall media impressions, social media engagements and cause sponsor activation.
- In conjunction with market leadership, work to ensure the communications team is fulfilling sponsorship activation, meeting market leadership expectations and responding flexibly to structural and market directions.
- Ensure that the market regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends to keep informed of developments in the fields of marketing, communications and not-for-profit management and governance and use this information to help the market operate with initiative promotions and innovation.
- Leads projects as assigned, such as collective impact marketing projects and promotions for special events.
- Develop and manage content for social media platforms, including strategy, content creation and monitoring.
- Work closely with the development team to support the team in meeting its objectives by providing appropriate tools, materials and presentations.
- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications function.
- Plan and execute campaigns for event promotion, including producing ideas for promotional events or activities and organizing them efficiently. Should monitor progress and submit performance reports and ROI reports for marketing, advertising and sponsorship activities.
- Works with the Senior Vice President of Colorado and the VP of Communications to manage local crises or sensitive issues.
- Manages and implements other projects as identified by the Senior Vice President of Colorado.
- Other duties as assigned by supervisor.
Educational Background:
Bachelor’s degree from an accredited university in marketing, public relations, or related field preferred. College coursework combined with related experience may be substituted for a degree.
Skills/Experience:
- Related experience may be substituted as follows: 1½ years’ experience equates to 1 full time year of higher education.
- Must have at least 3 years of experience in marketing, marketing communications, or public relations. This experience may also count toward satisfying the educational requirement. Nonprofit and/or agency experience preferred.
- Solid understanding of strategic marketing planning and implementation.
- Proven ability to develop and implement marketing plans, including email, digital and social media campaigns.
- Previous experience executing results-driven marketing plans and demonstrated ROI.
- Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. Experience with AP Style preferred.
- Ability to create sponsor ROI materials and experience in managing/directing external creative agencies to develop event collateral.
- Bilingual (Spanish/English) a plus.
- Must have at least intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred. These skills are subject to testing.
- Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
- Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.
- Must have strong organizational skills.
- Must have the ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
- Must be at least 18 years old.
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 17 2019
Active Until:
Aug 17 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit