The American Heart Association (AHA) has an excellent opportunity for a Marketing Manager in our Professional Education/Lifelong Learning group.This position is located in our National Center office in Dallas, TX .
The Marketing Manager will provide strategic marketing services, marketing functions and future marketing directions for the Professional Education/Lifelong Learning team.
Areas of Responsibility:
- Coordinate, develop and direct all marketing functions to include market planning, research, direct mail, email campaigns, advertising, web content development, social media, promotional programs as well as all other aspects of marketing needed.
- Manage project timelines, deadline compliance and effective communication and dissemination of both.
- Assist with project management of vendors and agencies for a variety of marketing avenues (print, video, photography, PR, strategic planning collaborations, etc.), as well as brand management and compliance oversight for targeted science communities.
- Determine effectiveness of campaigns through ROI analysis and prepare reports based on the available data.
- Manage revenue and budget for established portfolio while identifying potential cost savings and revenue gains.
- Establish trusted communication with volunteers and anticipate needs and expectations.
- Review marketing for other accredited activities to ensure that pieces adhere to accrediting body(ies) and AHA requirements.
Educational Background:
Bachelor's Degree in Marketing, Advertising, Communications, or a closely related field.
Skills/Experience:
- Minimum of two (2) years related professional experience.
- Demonstrated ability in email and print marketing, design and delivery.
- Knowledge/experience in managing budgets.
- Strong knowledge of MS Office products (Word, Excel, Power Point, Outlook, and design tools such as Adobe Suite or similar).
- Ability to work independently and within a team environment with excellent time and project management skills and the ability to communicate effectively with staff and present effectively to management.
- Excellent verbal and written communication skills as well as exceptional customer service skills.
- Comfortable with ambiguity and strong attention to detail.
- Must be able to travel overnight approx. 15% of the time.
Here are some of the preferred skills we are looking for:
- Basic HTML and web development knowledge.
- Experience marketing to membership associations.
- Experience with Photoshop or other design software.
- Experience with multimedia/video marketing.
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 1 2019
Active Until:
Jul 1 2019
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit