The American Heart Association (AHA) has an excellent opportunity for a Market Development Manager – Lifelong Learning in our National Center office located in Dallas, TX .
The Market Development Manager helps to devise, develop and deliver a comprehensive and tactical plan for business development and revenue generation of products evolving from the American Heart Association's (AHA) multiple medical and scientific professional education on-line and live offerings and events.
AHA's professional audiences exceed over a million learners across the globe ranging from bedside clinicians to bench scientists in all career stages.
Areas of Responsibility:
- Researches, identifies and creates plan for revenue growth from AHA's Lifelong Learning products. This includes, but is not limited to: revenue generation through optimal registration strategies, subscription and pay per view fee determinations; exhibitor and sponsorship recruitment, retention and expansion; achieving and sustaining grant awards.
- Creates customized learning products and programming, in conjunction with the programming staff, with sustainable revenue generation and growth.
- Develops individualized budgets and provides budgeting guidance for product development, pricing and market management. Initiates and maintains product offerings to support grant awards.
- Develops procedure and strategy for identification, integration, and proposal of programs/products/services.
- Provides research, data, and strategic plan for increasing professional education and meeting participation.
- Analyzes trends in revenue streams to prioritize and make recommendations for reaching revenue goals and associated performance standards.
Educational Background:
Bachelor’s Degree in Business, Management, or a related field of study.
Skills/Experience:
- Minimum of eight (8) years demonstrated experience in assessing and identifying market trends to make recommendations for business development.
- Prior successful portfolio of income generating products, experience in product development and life cycle revenue/expense planning.
- Experience in the medical or healthcare meeting planning industry.
- Ability to negotiate complex partnerships and create multi-level relationships.
- Strong written/oral communication and presentation skills.
- Excellent problem-solving skills with the ability to work in a team environment.
- Strong business analytics, strategic planning, and execution skills.
- Must be organized with multitasking abilities.
- Must be able to travel overnight approx. 30% of the time.
Here are some of the preferred skills we are looking for:
- Advanced degree such as an MBA
- Prior Non-Profit experience
Job Function:
Organization Info
Listing Stats
Post Date:
May 2 2018
Active Until:
Jun 3 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit