The American Heart Association has an excellent opportunity for a Director, Communications located at our National Center offfice in Dallas, TX! This individual will be responsible for the development and implementation of multi-year strategic communication plans – B2B and B2C – for various campaigns, promotions and sponsors. Responsible for oversight, reviews, goal development and mentoring of communications team. Responsible for developing appropriate resources to advance understanding and public support of the American Heart Association’s initiatives, mission priorities and impact goal.
Areas of Responsibility:
- Develops and executes strategic communication plans for assigned AHA initiatives and programs, with an emphasis on AHA’s mission priorities. Identifies and implements strategic marketing communications counsel to internal constituents, strategy/tactic development and manages tactical execution through multiple communications channels, including the expanding digital and social footprint
- Drive consumer and business engagement by developing strategies that will garner coverage in targeted media outlets and amplify the department’s impact on AHA’s life-saving mission among volunteers, internal stakeholders and external partners. Identifies and capitalizes on opportunities to strengthening relationships with strategic alliances and external partners. Monitors and translates science, health and industry news related to assigned initiatives or programs to provide ongoing and innovative pitches/communications tools to optimize communications reach
- Directs and manages communications team to collaborate with internal departments and program leads. Guides team to encourage creativity and growth in implementation of communications plan. Will be expected to present to senior executive staff – internally and with sponsors – as well as interact with volunteer leadership
- Identify and develop messaging for target audiences inclusive of national and local minority groups or multi-cultural outlets
- Prepares and presents strategic plan to senior leadership to engage staff and volunteer support. Develops opportunities and relationships for advancement of AHA’s goals
- Oversees and manages resources to maximize coverage while remaining fiscally responsible to sponsors and funding organizations
Educational Background:
Bachelor’s Degree or equivalent experience
Skills/Experience:
- At least five years of relevant experience
- Extensive and diverse communications experience including developing strategic plans
- Experience leading, supervising, and coaching staff
- Budget development and oversight experience
- Ability to travel up to 25% local and overnight stay
Preferred Experience:
- Prior experience in Public Relations; agency or national corporation
- Prior experience in non-profit organization
Job Function:
Organization Info
Listing Stats
Post Date:
May 7 2018
Active Until:
Jun 7 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit