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Digital Marketing Manager, SEO

This job is no longer available

Dallas, TX, USADallasTXUSA
Temporary / Seasonal

The American Heart Association has an excellent opportunity for a Digital Marketing Manager, Search Engine Optimization (SEO) in our Digital Marketing & Content Syndication department based out of our National Center office located in Dallas, TX!

This is a temporary assignment that will last for approximately six (6) months to one (1) year.

This individual will be responsible for serving as internal SEO expert, establishing and communicating SEO best practices as well as consulting on key changes. Responsible for managing a large website portfolio with development techniques and best practices for SEO strategies. Responsible for interpreting digital analytics from search engines and other tools to inform decisions in content creation while enhancing user experiences and increasing site traffic and engagement.

Areas of Responsibility: 
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic
  • Monitor website performance and rankings in SERP. Pull analytics report and provide actionable insights and keyword opportunities for content creators
  • Perform various types of SEO audits and competitive analysis to identify new competitors and top converting keywords
  • Work with marketing teams, copywriters and copy editors to optimize web copy to support SEO strategies and goals
  • Use various tools like, SEM Rush, Google Analytics, Search Console, Screaming Frog, etc. to develop recommendations for increasing web traffic
  • Audit and grow backlink profile and develop link building strategy
Educational Background: 
Bachelor’s Degree or equivalent work experience
Skills/Experience: 
  • At least five (5) years of relevant experience
  • Digital marketing experience
  • Expert knowledge of SEO & SEM
  • Excellent writing and presentations skills
  • Knowledge of website analytics measurement methodology and measurement platforms including, Google Analytics and Search Console and SEO tools.
  • Strong analytical skills and data-driven thinking

Organization Info

American Heart Association | American Stroke Association

Overview
Headquarters: 
Dallas, TX, United States
Annual Budget : 
More than $500M
Founded: 
1949
About Us
Mission: 

The American Heart Association's mission is to build healthier lives free of cardiovascular diseases and stroke, America's No. 1 and No. 5 killers.

Founded in 1924, our organization now includes more than 30 million volunteers and supporters. We fund innovative research, fight for stronger public health policies, and provide critical tools and information to save and improve lives.

Listing Stats

Post Date: 
Feb 11 2019
Active Until: 
Mar 11 2019
Hiring Organization: 
American Heart Association | American Stroke Association
industry: 
Nonprofit