The American Heart Association has a great opportunity for a Brand Marketing Director on our Brand, Advertising and Design team in our National Center office located in Dallas, TX .
The Brand Team is responsible for the American Heart Association’s overall enterprise brand management,governance program, internal intake (agency) process, annual campaign development and paid advertising.
Reporting to the Vice President, Advertising and Brand Management, the Brand Marketing Director will serve as the brand champion for the Association’s positioning, messaging and visual identity and will have a primary focus on the strategic development and implementation of Brand-related campaigns and initiatives.Inpartnership with the Association’s Agency of Record (AOR), marketing communications, program owners (including those at Affiliate or local offices), media leads and AHA leadership, you will also leadand oversee the development and execution of creative associated with Association programs and initiatives.
As part of the American Heart Association Brand, Advertising and Design team, this role will help champion marketing campaigns and support key initiatives which contribute to the evolution of the brand by:
- Working with VP, lead the development of brand and marketing strategies for the American Heart Association brand, and contribute to annual strategic planning, as required.
- Partnering with internal and external resources, you will develop and execute integrated programs and drive the development of a compelling, cohesive brand with expressions across Association programs and initiatives.
- Define and lead the AHA enterprise-wide Brand Review Process.
- Deliver ongoing campaign performance reports to outline key learnings and make subsequent recommendations, leveraging insights across a variety of sources.
- Partner with the Marketing Communications team keeping a close eye on brand health and attribute growth progress, with goal of increasing awareness and consideration levels among millennials and Americans in general.
A qualified applicant will be an execution machine, creative, strategic and metrics oriented.They’ll have strong hands-on experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and thrive on driving business results through strong strategic insight, client focus and executional excellence.Experience in multicultural marketing (Hispanic, African American, Senior, etc.) communities is desirable, as is non-profit experience.
Qualifications/Requirements:
- University Business/Marketing degree and/or 8+years related marketing/advertising experience
- Passion for brand marketing, marketing communications and the client experience
- Experience leveraging key insights to identifying brand building opportunities, building strategies around those ideas, successfully securing alignment, and bringing them to life
- Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners
- Experience managing-up to executive leadership gaining alignment and consensus on program priorities, narratives and deliverables
- Strong project management skills and unyielding attention to detail
Minimum Qualifications
- Eight (8) years of experience in building or executing marketing/advertising brand positioning, creative briefs and communications
- Five (5) years of experience in developing strategic marketing and brand development recommendations that address business needs (fact-based substantiation)
- Five (5) years of experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements
- Five (5) years of experience in brand governance within a client organization and/or an advertising agency
- Ability to work collaboratively with all stakeholders – creative, media, legal, science, internal partners, product owners
- Ability to interface comfortably and effectively at all levels of the organization.
- Ability to influence effectively
- Ability to travel up to 10% local and overnight stay
Preferred Qualifications
- Prior Non-profit experience
- Five (5) years of experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and demonstrated success in driving business results through insight, client focus and execution excellence
- Five (5) years of experience in leading large budget and multi-media campaign development and execution from initial research phase and plan development through roll-out
- Multicultural Marketing knowledge
- Bilingual skills in Spanish and English