The American Heart Association has a great opportunity for an Associate Marketing Manager in our Emergency Cardiovascular Care department based out of our National Center office located in Dallas, TX! The Associate Marketing Manager, ECC, is responsible for being a key contributor to the support and execution of annual marketing plans for assigned key segments. The Associate Marketing Manager gains broad exposure to all functional activities for ECC, including Product Development, Advertising, Promotion, New Products, Sales, Distribution, and Finance
Areas of Responsibility:
- Product Management: Assist Marketing team in management of assigned products and programs to ensure the vitality of the portfolio. In this role the AMM will serve as the liaison to marketing, field operations, product development and the supply chain.Support development process for all products including product announcements, catalogs and selected trade show initiatives opportunities. Assist in management of new product launches supporting growth
- Tradeshow Management: Manage the schedule, exhibit booth and attend key healthcare related tradeshows
- Advertising Management: Work with marketing teams and vendors, to manage the advertising vendor contracts and to work the AHA design department to ensure vendor is provided with art for media placements
- Analytics: Accurately uses a variety of data sources to analyze and communicate relevant business situations, sales trends and proactively recognize, evaluate, and address key business issues, drivers and growth opportunities
- Competitor Analysis: Develop and maintain competitive intelligence folio for key product categories. Obtain, organize, and analyze information on competitive pricing, promotions, products, and distribution. Develop process and timeline for regular competitive product comparison analysis. Develop SWOT for key competitors
- Assist in writing Healthcare marketing copy (flyers, ads, descriptions, program insertions)
- Submitting Healthcare Social Media content to Comm. Mgr., ensuring it's released according to deadlines Preparing product announcements, FAQs for hand off to Communications Manager
Educational Background:
Bachelor's degree from four-year college or university
Skills/Experience:
- At least two years marketing experience
- Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information
- Strong writing, presentation and verbal communication skills
- Ability to travel 20% local and overnight stay
Job Function:
Organization Info
Listing Stats
Post Date:
Nov 13 2018
Active Until:
Dec 13 2018
Hiring Organization:
American Heart Association | American Stroke Association
industry:
Nonprofit