The American Heart Association (AHA) has an excellent opportunity for an Associate Digital Marketing Manager for the Office of Science Operations in our National Center office located in Dallas, Texas .
In this role, you will be responsible for managing all aspects of marketing and promoting AHA's research portfolio including AHA’s public research administration website with general research information, applicant and research program information, awardee information, and peer review information. Additionally, responsible for understanding and marketing the AHA Research Portfolio through various marketing mediums to the cardiovascular science community, in order to retain, as well as increase the reach and awareness of the portfolio as well as managing and developing social media platforms to engage the research community and further highlight AHA’s research programs and activities.
- Identifies and implements strategies to enhance research administration information and funding opportunity visibility via the AHA website. Ensures the accurate and timely posting of all National and Affiliate research program promotions on the AHA website and other promotional outlets to targeted scientific associations, national scientific journals, and electronic communication (email) to applicants, grants officers and institutional department heads.
- Manages text content, email content, content on user dashboards, and application templates for Grants@Heart research administration system. Enhances existing social media presence of AHA Research, and develops new opportunities.
- Manages timelines, deadline compliance and effective communication and dissemination of both. Utilizes the hardware and software which supports the AHA's Internet and SharePoint sites.
- Determines effectiveness through ROI analysis of social media marketing campaigns, and prepares reports based on the available social media data. Presents findings to management and executives. Works with Web Analytics (an office of Technology & Customer Strategies) to develop and enhance the look and usability of the Research website.
- Provides excellent customer service to internal and external customers such as applicants, volunteers and funding organizations.
- Oversees the development and implementation of quality control processes for all AHA research administration content being placed on the web or on social media sites.
- Works with OSO, internal departments and affiliates to meet department goals and establish AHA as a leader in AHA.
- Establishes trusted communication with volunteers and anticipates needs and expectations.
- Minimum of two (2) years of professional experience in:
- design and delivery of email and print marketing
- social media marketing including Twitter, Facebook and YouTube
- multimedia/video marketing
- Strong knowledge of MS Office products (Word, Excel, PowerPoint, Outlook and design tools such as Adobe Suite or similar).
- Ability to work independently and within a team environment with excellent time and project management skills.
- Excellent verbal and written communication skills.
- Basic HTML and web development skills.
- Must be able to travel overnight approx. 10% of the time.