The American Heart Association has a great opportunity for a Social Community Manager, Go Red For Women and AHA Main Accounts in our Digital Content & Marketing department located at our National Center office in Dallas, TX. We are looking for someine with expertise in social media, preferably with a passion for health, wellness and causes, in order to assist the Digital Content Manager and Go Red For Women (GRFW) Marketing Manager with managing all master brand and GRFW social platforms, assisting with social strategy development, creating promotional plans, managing administrative functions and engaging with social media audiences.
This position will require expertise in managing and creating original content (i.e. written, graphical, audio and video assets) for social media accounts spanning Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, Pinterest page, and others. Requires overall knowledge of user behavior on all social platforms, reporting and analytics skills. Familiarity with tools like Sprinklr, Tweetreach, Facebook Analytics and Pinerly preferred. Demonstrated ability to increase engagement and followers, and improve a brand’s image and consistency across platforms—while also showing a unique understanding of how each platform requires a different kind of interaction. This individual should be comfortable collaborating across functions, particularly with colleagues in Conditions, Causes, Communications/Public Relations, Affilate (local) Marketing and Corporate Relations.
- Moderate assigned Facebook, Twitter, Pinterest, YouTube, and Google+ properties, including creating and maintaining daily editorial calendar in line with content for respective website, as well as AHA content. Moderate members/fans for their questions, comments, and moderate for spam and inappropriate comments. Ensure all posts to social platforms align with standards and overall goals of the American Heart Association. Understand the brand tone and style to create compelling social content that aligns with Go Red strategies, promotions, and key messaging.
- Create and implement engagement plans across all social media properties, including elements such as chats, promotions, contests, graphics, videos, etc. Align national activities with those of Affiliate social media teams.
- Provide input into strategy from a social perspective, staying on top of industry trends and communicate trends to assigned team. Apply insights to social strategy and ensure strategies are supported through social media. Stay abreast of emerging social platforms and incorporate expansion into plans
- Collaborate with team to create sponsor recognition plans as appropriate. Create individual assets for each sponsor, based on sponsors needs and approval. Track sponsor content on all platforms to ensure objectives are met.
- Implement process for quick response to media developments, follower comments, etc. that require immediate reaction from the brand. Work with the media team and strategic team to ensure timely, appropriate response.
- Provide on-going reporting and analysis and apply learning to strategy. Create weekly and monthly social analytics reports, including compiling and analyzing data in both aggregate and post level format. Present to internal stakeholders as required.
- Two (2) years of experience in managing social media platforms, including creating content, moderating communities, and creating editorial calendars
- Excellent written communications skills, particularly consumer-oriented writing
- Project management - demonstrated track record of meeting deadlines
- Excellent design and creative communications development skills
- Ability to travel up to 25% locally and overnight stay
- Two (2) years of experience in Audio/Video production and development
Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.