Inform the strategy and manage the development and execution of marketing campaigns that drive brand and issue awareness/engagement. Serve as the conduit between the Brand & Content team and the DM+Digital team to ensure marketing initiatives are coordinated and/or complimentary.
Areas of Responsibility:
- Lead project management and execution of priority marketing campaigns (i.e., Summer Hunger, Holiday, Consideration) ensuring stakeholders and decision makers alignment, while managing to budget and timeline.
- Support the Director of Brand Marketing with the development of $60 MM PSA campaign.
- Assess incoming creative opportunities (paid, donated and media partners) and assist with the identification of appropriate cross functional team best suited to efficiently manage and execute work.
- Oversees the reporting and analysis of donated media to drive an understanding of performance in support of organizational goals of brand awareness and engagement. Donated media is inclusive of Ad Council, Starcom and Feeding America acquired media.
- Responsible for identifying opportunities across MarCom to amplify marketing campaigns and drive incremental traffic through corporate partners, print and press coverage, as well as celebrity participation.
- Collaborates with the Corporate Partnerships and Communications teams in the execution of partner-driven, marketing campaigns, while also identifying opportunities to further campaign reach.
- Lead and manage network relationships surrounding key MarCom initiatives.
- Lead on Hunger Action Month. Guides network and external partners in strategy, gaining buy-in, and executing high-impact campaign.
- Supports network members who are rebranding/renaming, including strategic, creative and executional assistance.
- Lead and organize CRU. Identify opportunities for improvement in the structure and output of the meeting based on organizational goals.
- Oversee and manage brand guidelines. Provide recommendations for any necessary updates and serves as key point of contact for MarCom and broader FA organization in the execution of guidelines.
Educational Background:
BA/BS marketing or equivalent experience.
Skills/Experience:
- 5 – 8 years professional experience in marketing, experience managing both traditional and digital marketing campaigns, from briefing through execution and reporting.
- Demonstrated track record of delivering business results and advancement.
- Growth mindset with excellent problem-solving capabilities.
- Strong curiosity and interest in keeping up with marketing trends and innovative solutions.
- Strong project management and organization skills.
- Strong communication skills.
- Ability to build collaborative and productive relationships with other departments.
- Ability to analyze data and form conclusions, making recommendations grounded in facts.
- Committed to organizational mission of ending hunger.
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 15 2018
Active Until:
Sep 16 2018
Hiring Organization:
Feeding America
industry:
Nonprofit