Lead brand marketing and content development for Feeding America and our fight to end hunger. Clearly position Feeding America as the leader in hunger-relief and an innovator in ending hunger.
Areas of Responsibility:
- Responsible for brand strategy and implementation.
- Lead brand communication framework and the role of core target audiences within the FA marketing portfolio.
- Oversee brand and message research and identify actionable insights.
- Create messaging for brand and key Feeding America programs and initiatives.
- Lead Ad Council, Starcom, and other key creative and media agencies to create and distribute content to drive brand awareness and consideration.
- Lead pro-bono media effort.
- Ensure high standards of creative development and execution across all marketing content.
- Develop and management strategic media partnerships that can provide content development and/or syndication.
- Work with CMCO and Marketing and Communications VPs to develop and oversee core national campaigns throughout the year.
- Establish linkages across the national organization that best leverages local food bank activity, so that there is increased synergy.
- Responsible for identifying and monitoring Brand KPIs and shared MarCom key measures.
- Provide marketing information and expertise to the national organization, the food bank network, and other partners.
- Oversee marketing tools and resources that members can use easily and with clear benefit.
- Support local execution of Public Service Announcement campaign.
- Drive innovation within brand and overall marketing function.
- Work closely with marketing leadership and other core functions to create relevant messaging that reflects FA’s vision and 2025 goal.
Educational Background:
BS in Marketing or Related field
MBA desirable
Additional Information:
Cover letter with resume required.
Feeding America embraces a philosophy that recognizes and values diversity. Our goal is to attract, develop, retain and promote a talented diverse workforce in a culture where all employees will contribute to their fullest potential.
Job Function:
Organization Info
Listing Stats
Post Date:
Jul 25 2017
Active Until:
Aug 25 2017
Hiring Organization:
Feeding America
industry:
Nonprofit