Implemented since October 2016 in Mali, LINKAGES project in Mali is an HIV prevention program funded by USAID focusing on HIV and Key populations. The project has three objectives: 1) Increase availability of comprehensive prevention, care and treatment services, including reliable coverage across the continuum of care for key populations, 2) demand for comprehensive prevention, care and treatment services among key populations enhanced and sustained, and 3) strengthen systems for planning, monitoring, evaluation and assure the quality of programs for key population. Intervention zones are Bamako, Segou, Sikasso and Gao with a total of 23 health districts covered. Through its intervention LINKAGES conduct many digital approaches: i) virtual outreach approach (go online), ii) tool-free message for sensitization, and iii) on-line KP friendly facility assessment.
As a member of LINKAGES project, the Digital Communication Assistant participates in all aspects of the component with specific responsibilities including but not limited to the following:
- Supports the development of informational and promotional materials such as fact sheets, brochures posters, infographics, website content, social media strategies, e-newsletters, social media content, marketing plans, and webinars.
- Provides technical input into projects including translating research into persuasive communication products.
- Contributes to communication strategies and work plans.
- Participates in strategic planning and provides content creation, and day-to-day management of social and digital media activity within behavior change and outreach campaigns. Activities range from online community management to digital product development to website development.
- Develops evaluation plans and actively measures and monitors social and digital media through analytics platforms.
- Manages website development, testing, design, and launch of digital products.
- Takes responsibility for keeping up with the latest changes and trends to social tools, applications, channels, design and strategy. Uses this knowledge to inform program strategy and tactics.
- Uses social/digital media monitoring and evaluation data to suggest recommendations for strengthening program and campaign results.
- Ensures timely implementation and monitors project activities against work plans.
- Participates in the development of trainings for clients, colleagues, and partners about social and digital media topics.
- 2 years of experience using digital media for social/behavior change and social marketing, social change and behavior change campaigns.
- Strong interpersonal, analytical, writing, copy editing and oral presentation skills. Strong attention to detail required.
- Experience working on campaigns that address social causes and grassroots efforts in areas such as health, LGBTQ communities, HIV prevention, sexual health, minority communities preferred
- Past experience working on communication projects for key population a major plus.
- language fluency French and English, both written and spoken, a plus.
- Demonstrated knowledge of health communication and/or social marketing principles.
- Demonstrated experience in translating public health science into persuasive copy for consumers and professionals.
- Ability to work as part of a team, prioritize, and competently manage a variety of activities with multiple deadlines
- Experience working in a multi-faceted team that includes technical expert, monitoring and evaluation staffs, local NGO team, funders and MoH
- Demonstrated ability to work in a collegial and collaborative manner with work colleagues and clients.
- Motivation and willingness to take initiative and full responsibility for selective activities.
- Ability to solve problems quickly and creatively.
- Strong organizational skills and keen attention to detail.
- Excellent written and verbal communication skills.
- Expertise with Microsoft Office Suite
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