The Social Media Specialist will be a key member of the social media team in all hands-on aspects of social media for The American Cancer Society. This detail-oriented job includes trafficking, scheduling and publishing all social media content for our organization and leading cross-departmental collaboration. This person plays a large role in developing and executing our community management practice and will be an integral role on our team.
- Schedule, post, manage all content on American Cancer Society social media platforms included but not limited to: ACS Masterbrand, Coaches vs. Cancer, Relay For Life, Making Strides Against Breast Cancer
- Lead collaboration with cross functional teams to manage social media internal intake and trafficking process ensuring timley response and notifications to the right team members.
- Monitor social communities to address customer service issues, ascertain various levels of issues (urgent/non urgent) and be a key member of the response team direct to consumer in our brand voice and tone.
- Prioritize and route social media escalations to internal stakeholders and identify appropriate solutions and responses.
- Build, maintain and execute a social media content calendar
- Develop innovative solutions and creative new ideas for engaging social media campaigns that highlight our brand, continuously recommendting best in class ways to improve content.
- Assist in real-time engagement in partnership with the Community Manager.
- Assist in curating content across social media accounts, including but not limited to Instagram, Facebook, Twitter.
- Key role in analyzing and reporting social media content and campaigns and recommending/utilizing tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
- Research target audiences and discover trends for content and campaigns. Present learnings to marketing department and senior leaders.
- Thought leadership by staying up to date with best practices and changes in all social platforms ensuring maximum effectiveness. Continously present learnings to cross functional team and marketing leadership.
- Tackling/assisting with various assignments, social media-based and beyond, according to the needs of the organization.
- 2-4+ years’ experience with social media focus.
Demonstrates Marketing Competencies:
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action
SPECIALIZED TRAINING OR KNOWLEDGE:
- Basecamp
- Social Publishing tools (Social Studio, Hootsuite, etc)
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.