Expands the American Cancer Society’s reach, relevance and impact with external audiences as a member of the public relations team within Corporate Communications. Directs account management, develops communications strategy, executes public relations tactics, develops communications materials and provides overall support to advance the communications priorities of the organization.
Areas of Responsibility:
Account Management
- Leads account management for large-scale, communications planning projects for a defined business portfolio. Manages relationships with internal business units on behalf of Corporate Communications.
- Coordinates strategies and tactics that span all areas of communications competencies, with an emphasis on expanding reach, relevance and impact with external audiences.
- Collaborates with Corporate Communications staff in discreet disciplines (i.e., media relations, organizational communications, multimedia, reputation management, etc.) to develop integrated public relations plans and deliver high-impact communications through a variety of channels.
- Provides exceptional client service, delivering work on time and within agreed upon cost.
- Engages and oversees outside counsel, including agency support, freelancers and other outsourcing resources as appropriate.
External Communications Strategy/Engagement
- Provides counsel and develops and implements communications strategies for a defined business portfolio, with an emphasis on expanding reach, relevance and impact with external audiences.
- Engages in strategies and tactics that include (but are not limited to) promotional campaigns, original content development, online influencer engagement and nationwide events.
- Identifies, engages and cultivates relationships with key external stakeholders and influencers to help advance the core business objectives within a defined business portfolio.
- Develops and enhances partnerships that expand reach, relevance and impact with external audiences.Communications Development
- Creates and writes communications, tools and resources to promote priority initiatives externally
- Develops clear and compelling messaging in support of client’s business objectives.
- Contributes to materials used by business unit staff, field staff and volunteers to execute a variety of external strategic efforts.Additional Responsibilities
- Represents Corporate Communications on inter-disciplinary projects and cross-functional work groups.
- Develops and maintains a deep understanding of the competitive environment, industry trends and developments within relevant partner industries.
- Trains key volunteer communications influencers and champions, and American Cancer Society collaborators on our promotional initiatives and products.
Educational Background:
Bachelor’s degree in advertising, marketing, public relations, sales, journalism or other communications-related field.
Skills/Experience:
- 7-10 years of experience in developing and implementing communications programs andmaterials for a variety of audiences.
- Prior experience in international health issues, research science, health systems policy and practice strongly preferred.
Demonstrates Corporate Communication Competencies:
- Manages complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
- Strategic mindset - Sees ahead to future possibilities and translates them into breakthrough strategies.
- Action oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Drives results - Consistently achieves results, even under tough circumstances.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Communicates effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Instills trust - Gains the confidence and trust of others through honesty, integrity, and authenticity.
- Situational adaptability - Adapts approach and demeanor in real time to match the shifting demands of different situations
Other Skills:
- Ability to think strategically and work in an extremely high-paced environment, horizontally managing multiple staff, work teams and projects simultaneously
- Ability to execute strong horizontal leadership
- Creative strategic public relations skills
- Strong client services skills are a must
- Highly developed writing and interpersonal communication skills.
- Proven ability to assimilate complex organizational, political, and health issues into clear compelling messaging and materials under tight deadlines.
- Ability to deliver strategies and tactics on time and on budget as reflected by measurable internal client satisfaction.Must be a highly motivated self-starter. High initiative and follow-through.
- Work is normally performed in a typical interior/office work environment.
- No or very limited physical effort required.
- Some travel may be required on as-needed basis.
Compensation/Benefits:
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.
Job Function:
Organization Info
Listing Stats
Post Date:
Jun 14 2018
Active Until:
Jul 14 2018
Hiring Organization:
American Cancer Society
industry:
Nonprofit