The ACS Digital Product Manager will develop, execute and support new and existing digital capabilities designed to enhance customer knowledge, engagement and revenue. Who are you? You’re a visionary who guides new product ideas or features from an initial concept to product launch. You define product management as the intersection between business, technology and user experience. And you are obsessed with being the voice of the user inside the business and must be passionate about the user experience.This role will be instrumental in evolving and taking the American Cancer Society to the next level with regards to digital revenue generation and engagement. You will share your passion for creating best in class products by ensuring a consumer centric approach. You will be responsible for bringing the product to market and driving adoption of it both internally and with consumers. As a digital product expert, you will collaborate with business owners on digital opportunities and innovation to support, enhance, or augment their goals. You will have experience in product discovery, writing business requirements, testing, deployment, on-going technical support and product marketing. You will be a key driver in many new digital opportunities’ across cancer.org, Relay For Life, Making Strides Against Breast Cancer, and other sub-brands.
- Establish shared vision across the company by building consensus on priorities leading to product launch and execution
- Manage digital products from concept development through execution and support.
- Consistently translate technical details into benefits for the organization and consumer. Where possible, integrate usability studies, external research and market analysis into product requirements to enhance user satisfaction• Define and analyze metrics (KPIs) that inform the success of products
- Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are needed
- Create, maintain, and socialize product concepts and roadmaps
- Develop digital products and platforms with an eye to scalability and organizational platform synergies
- Develop effective marketing strategies and plans to ensure successful product launch and ongoing adoption. Work with various teams (design, content, media, channel marketing, strategy & planning) to implement and report on success of these strategies.
- Craft compelling messages across marketing channels (landing pages, ad campaigns)• Create training materials and training programs for the organization to ensure adoption of product.
- Follow and analyze market trends to position products more appropriately within unique consumer segments.
- Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
- Acts as a proponent of modern software/digital development practices
- 5-7 years’ experience with digital product management and/or marketing focused primarily in a B2C environment.
Product Management Competencies:
- Responsible for new features as well as managing the growth and adoption of existing features. As product owner your responsibility begins with the customer and the requirements needed to satisfy the customer.
- Highly developed communication skills, especially the ability to hold your own in a room full of strong personalities and differing opinions
- Comfort working in a fast-paced environment
- Experience with and thorough understanding of Agile development
- Serve as primary representative for project team and internal stakeholders during development and primary owner of a set of features offered in the current product after launch.
Demonstrated Marketing Competencies:
- Manages ambiguity - Operates effectively, even when things are not certain, or the way forward is not clear.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
- Experience creating, executing, and budgeting strong performing GTM plans.
Other Skills
- Proven self-starter who can identify and analyze problems and identify strategies to drive innovation and optimization
- Ability to create and refine business processes to most efficiently and effectively deliver digital solutions
- Strong analytical skills and data-driven thinking
- Track record of success with ability to work independently within a matrixed environment
- Excellent interpersonal and cross-discipline collaboration skills with demonstrated strength in verbal and written communications
- Customer service mindset with a focus on getting things done• Ability to manage multiple ad hoc and long-term projects simultaneously
- Must be team player
- Strong attention to detail
- Roll up the sleeves mentality, do what it takes attitude to drive success.
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.