This role is responsible for supporting and delivering integrated marketing strategy for Digital Marketing for the American Cancer Society.
This role will work with the Director, Search Engine Marketing, SEO Manager and other channel leaders in the digital marketing department to implement, measure, and optimize SEO strategy and content on the ACS and related websites.
The ideal candidate is passionate about the art and science of digital marketing and is able to contribute content and expertise to a variety of projects and digital verticals. The Digital Marketing Specialist helps drive SEO friendly content for the organization’s websites, as well as support tagging requirements, SEO initiatives and cross channel needs. This role will also be involved in performance monitoring, content and metadata updates, and supporting SEM initiatives.
The Digital Marketing Specialist is a strategic thinker in digital marketing, with excellent problem-solving skills and a fundamental understanding of overall digital marketing best practices, content guidelines and search marketing best practices. Responsibilities include:
- Working with the SEO and SEM program for cancer.org, RFL, MSABC and other ACS digital properties, this person will drive the American Cancer Society’s digital content that is holistic, relevant, strategically grounded and maintains the highest standards of innovation, creativity, and excellence.
- Develop the direction for the SEO content strategy, write ad copy revisions and A/B testing variations and collaborate on strategic discussions with agency partners, business stakeholders, and IT. Participates in meetings to help articulate channel strategy and to assist in integrating messaging strategy with other channels and/or partners
- Understand the alignment of digital properties with business objectives, timelines and seasonality and recommend appropriate solutions for enhancing the search experience.
- Make strategic recommendations for our content SEO strategy based on performance data, user behavior and ranking indicators. Review and update metadata and create content pages using a content management system (CMS).
- Implement end-to-end strategy, execution and ongoing management of global campaigns, which may include campaign planning, setup, A/B testing, measurement
- Ongoing implementation of digital marketing optimizations and recommendations based on performance metrics and market response
- Working with the digital team, identify tracking requirements and ensure all campaigns have proper tagging solutions in place. Work with internal teams and agencies to implement pixel tagging solutions.
- Understand and articulate consumer & influencer journey’s in the context of digital marketing campaigns.
- Evaluate relevant publications, industry organizations, competitor marketing/positioning and thought leaders among target segments and implement adjustments as needed.