The Creative Traffic Manager is responsible for working with the media and creative teams within the Marketing Department to manage process and creative deliverables for campaigns that support key marketing and development initiatives.
The position is an individual contributor role and will be managing the creative implementation process between ACS marketing and external media and creative agencies.
Areas of Responsibility:
- Responsible for managing the creative implementation processes for all types of creative work, across all channels including broadcast, digital, social, print, outdoor, PR/media and more
- Manage creative asset calendar and timing for all media supported marketing campaigns, working alongside ACS project leads, digital and analytics teams
- Quality control and deploy creative for media, making sure assets are built to specification and communication strategy
- Manage digital campaign tag implementation process including creation of campaign URLs and UTM codes
- Traffic and monitor projects to ensure deadlines are met in a fast-paced, tight-deadline environment.
- Communicate job status to involved team members
- Maintain a real-time status report and summarize daily deliverable snapshots• Host and moderate content status meetings with creative and media agencies• Keep all teams informed of conflicts, delays or any other unusual situations that hold the potential to impact assigned deliverables
- Handle escalations and make quick decisions as necessary
- Understand and have intimate knowledge of marketing department roles and capabilities
- Develop and monitor creative performance reports for internal review and collaborate with agency on optimizations.
- Prepare and deliver POP to internal constituents.
Educational Background:
Bachelor’s Degree in marketing or other related field and 3 - 5 years as a Traffic Manager in an in-house or agency environment or equivalent
Skills/Experience:
Demonstrates Marketing Competencies:
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
- Collaborates - Builds partnerships and working collaboratively with others to meet shared objectives.
- Customer focus - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
Other Skills
- Experience with Google Analytics
- The ability to work in a fast paced environment, on complex and multiple assignments
- Experience working in a highly collaborative environment with multiple stakeholders
- Outstanding communication and organizational skills
- Must have a proven and thorough understanding of the planning, creative and production processes in both a traditional print and digital, social and interactive world.
- Possess superior project management skills
- Ability to collaborate across a large, global organization
- Works well in a fast paced, deadline oriented environment
- Analytical and possess strong organizational and problem solving skills
- Possess excellent attention to detail
- Ability to communicate effectively, both verbally and in written communications
Compensation/Benefits:
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.
Job Function:
Organization Info
Listing Stats
Post Date:
May 27 2018
Active Until:
Jun 27 2018
Hiring Organization:
American Cancer Society
industry:
Nonprofit