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Sr. Director, Audience & Multi Channel

This job is no longer available

Arlington, VA, USA
Full-time

March of Dimes leads the fight for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.
The Sr Director, Audience and Multichannel is responsible for all aspects of the March of Dimes strategy and lifecycle management of audiences across both fundraising and mission. This position will play a pivotal role in transforming how individuals experience the March of Dimes across audience acquisition, engagement and retention activities. Reporting to the Senior Vice President of Marketing and Communications, the incumbent will work closely with the SVP’s of Revenue and Mission in establishing the strategies to grow audiences and build lifelong relationships via multi-channel initiatives.

A senior leader within the Marketing and Communications division, the Sr. Director will have direct oversight over the large-scale audience portfolio (including DRTV, Direct Mail, Telemarketing, Advertising and Digital). Partnering closely with the Vice President of Brand Strategy, the Sr. Director will work to integrate content, campaigns and tent pole moments across audiences while ensuring efforts fully reflect the insights and voice from March of Dimes recent brand transformation.

In addition to overseeing the tactics and channels to grow audiences, the Sr. Director will also serve as the senior customer advocate representing the “voice of the customer” for the entire organization. With dotted-line management of the CRM Insights group, the Sr. Director will lead the identification and socialization of audience-related metrics. Through real-time testing, analytics, as well as, public opinion and satisfaction polling – the Sr. Director will ensure all members of the organization understand insights related to audience satisfaction, interests and retention.

Areas of Responsibility: 

Audience Growth

  • Responsible for oversight of the acquisition of new donors and audiences through traditional and non-traditional marketing. Ensures best in class revenue and donor growth across the direct marketing portfolio (including matrix oversight of digital platforms and marketing). Closely monitor performance metrics and directing agency strategies and improvement plans. Manage the performance, selection and structure of internal and external teams required to execute strategies to meet goals for revenue and donor growth.

Audience Journeys & Experience

  • Responsible for the audiences’ complete journey across channels, programs and touchpoints. This includes audience understanding of our cause and programs through our website as a prospect; the onboarding and ease by which our organization is interacted with during exploration; the identification and resolution where audiences struggle when engaging with the organization and services; the on-going cadence of contacts that move the customer's journey. In partnership with organization-wide content managers and program teams, oversee a 12-month cross-channel marketing and communications plan with segment-level strategies.

Audience Insights

  • Responsible for leveraging insights to craft effective lifecycle strategies that drive ongoing customer engagement and retention. Leverage attitudinal and behavioral insights to build personas and advocate on their behalf across the organization. Work with agencies and cross-channel marketing teams to perform ongoing tests on positioning, messaging and content to optimize and improve reach and resonance of campaigns. Build trust and maintain strong relationships with mission, revenue and senior leadership to drive ongoing socialization and support of key learnings. In partnership with CRM teams, identify knowledge gaps and initiate research projects to deepen our understanding of the audience.
Educational Background: 
Four year college degree
Skills/Experience: 
  • 12 years experience
  • Progressively responsible experience
  • Supervisory Experience
  • Management level experience
  • Strategic planning, marketing plan development, budgeting and analysis.
  • Excellent business process knowledge.
  • Strong contract negotiation skills.
  • Strong leadership skills.
  • Ability to juggle multiple deadline projects with revenue impact.
  • Experience advancing Mission, Brand and Revenue goals with audiences.
  • Work across many diverse personalities and teams, from creative and copy writers to advanced analytic providers.
  • Skill necessary to manage and integrate internal and external work teams, vendors and consultants.
  • Highly organized and strong written and verbal communication skills.

Organization Info

March of Dimes

Overview
Headquarters: 
White Plains, NY, United States
Annual Budget : 
$100-500M
Founded: 
1950
About Us
Mission: 

With the success of the Salk vaccine in the mid 1950s, the March of Dimes turned its focus on birth defects, low birth weight and infant death. Over the past 75 years, March of Dimes' cutting edge research and innovative programs have saved millions of babies from death or disability.

Listing Stats

Post Date: 
Oct 18 2019
Active Until: 
Nov 18 2019
Hiring Organization: 
March of Dimes
industry: 
Nonprofit