March of Dimes leads the fight for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all.
We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.
The Manager, Strategic Partnerships & Media Relations serves to support the development and implementation of marketing strategies and activations for all March of Dimes tent-pole special events, including but not limited to galas, testimonials, MFB community walks, DIY and P2P engagement, in order to maximize participation, audience engagement & revenue.
Strategic Partnership Management
- Manage campaigns and initiatives involving partners, celebrity and media to execute all logistics and details related to entertainment and celebrity engagement activities on a national level, and provide strategic guidance and coordination for initiatives.
- Develop, manage and maintain a database of partners, Ambassadors, celebrity and influential supporters, their representatives and keep current on relevant trends, news and insights.
- Maintain regular contact with partners, Ambassadors celebrity supporters and influencers and work to develop compelling “asks” to support March of Dimes campaigns, events and initiatives.
- Creative writing pertaining to informing constituents and the entertainment and sports communities about March of Dimes activities.
- Work to develop evaluations of Ambassador/celebrity supporter activities, entertainment partnerships and influencers.
Media Relations
- Support media outreach efforts in support of plan set by the Communications Director and Senior Director of Brand Activations/PR.
- Work to identify target media outlets through research and regular new monitoring.
- Collaborate with Strategic Marketing team to learn of key programmatic wins and other organizational news to pitch.
- Develop media story ideas and craft pitch notes to conduct outreach to targeted media for key stories.
- Work in coordination with PR agency and other partners.
Reporting & Trending
- Regularly communicate plans and set expectations with executive and leadership teams as well as other stakeholders
- Stay current on trends, competitive landscape insights and best practices in event marketing; convert insights into actionable recommendations for MarCom as well as Revenue Development.
- Collaborate with project management team to ensure timelines and goals are met
- 5 to 7 years experience
- General work experience
- Progressively Responsible Experience