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Manager, Integrated Marketing & Communication

Arlington, VA, USA
Full-time

Overview for this position:

  • Manages the development and implementation of integrated marketing and communication strategies and ensuring that AICR’s digital efforts meet the marketing, branding and supporter engagement objectives.
  • Works collaboratively to create and manage cross-organizational, integrated strategies for education, research, communications, advocacy, and fundraising activities
  • Has experience creating and executing video content, managing social media platforms, launching email marketing campaigns, and handling website content.
  • Has excellent written and oral communication skills
  • Monitors digital performance, benchmarks and industry standards

Essential Duties/Responsibilities

  • Provide reports, analysis, evaluation and recommendations for website activity/engagement, e-mail & social media campaigns and other digital activities.
  • Manage Search Engine Optimization with external agency and communicates with other vendors.
  • Develop and manage calendar for content creation, campaigns/programs, and metrics to drive awareness and lead generation efforts
  • Understand the customer journey and discover new opportunities to increase reach to new customers through our channels.
  • Create content for, monitor and update web pages using content management system (word press)
  • Work with internal and external stakeholders to help develop website content that aligns with organization’s needs
  • Produce high quality e-communications and marketing materials, including e-pubs, e-mails, visuals, and videos
  • Streamline production of e-mail marketing program
  • Collaborates with Development on peer-to-peer fundraising
  • Write and develop social content to drive loyalty to the mission and organization – coordinate across departments to incorporate applicable content – comms, brand, direct marketing cause campaigns, program advocacy, network – and curate for optimal engagement and action via social platforms.
  • Manage the social media marketing strategy across all social media properties
  • Monitor e-mail and social media marketing trends & best practices. Update social media guidelines & best practices for comms work
  • Serve as social media expert to inform digital influencer engagement strategy

Required Experience and Skills:

  • Minimum three - four years’ experience in digital marketing/social media management
  • Four-year degree in marketing or relevant field
  • Proficiency in website content management systems
  • Proficiency in e-mail marketing software
  • Excellent verbal, written & proof -reading skills. Strong writing style
  • Experience in social media platforms – FB, LI, Instagram, Sprout social,
  • Experience with google analytics and google ads
  • Understands messaging to any audience
  • Proficiency in organic search and experience in paid search preferred
  • Experience in writing for science and/or health a plus
  • Knowledge of fundraising a plus
  • Ability to manage multiple projects at once, providing great attention to details in all work products
  • Experience with graphic designing or infographics (Adobe InDesign, Adobe Creative Suite, Canva, Eventbrite, etc.)

Organization Info

Listing Stats

Post Date: 
Jan 4 2022
Active Until: 
Feb 4 2022
Hiring Organization: 
American Institute for Cancer Research
industry: 
Nonprofit