Provide leadership for all marketing communications efforts for mission programs and activations, while working to ensure March of Dimes mission is integrated into internal and external communications efforts. Work as the primary point of contact to the mission team to further the organization’s awareness and impact goals. Serve as a brand and mission ambassador, syncing efforts between the various communications and content specialists to ensure consistent application of our brand in mission efforts, as well as ensuing mission accuracy in communication campaigns.
Develop and Implement comprehensive mission marketing and communications strategy that works to amplify and promote the organization-wide goals and support priority mission programs and opportunities.
- Discover stories, statistics and successes that bring the mission to life, working with the mission and marketing teams to share these stories across multiple platforms.
- Assist in the selection of media spokespeople, support interview preparation and gathering of materials such as photo and b-roll for media and digital engagement opportunities.
- Communicate national marketing/branding/communications/PR directives and ensure consistent application of our brand across mission area. In that capacity, actively seek ways to reduce redundant or unnecessary marketing collateral, social/digital media etc. Ensure the consistent use of templates (which Associate Director will help to create) by the communications specialists, serving to ultimately reduce the numerous variations of our brand in the market and increase brand recognition.
Work with March of Dimes mission team to align on priority programs and build tools, templates and resources to raise awareness of these initiatives internally, externally and with partner organizations.
- Partner with colleagues across Mission and Marketing and Communications in the development of audience personas and marketing strategies that align message, medium and audience attributes.
- Collaborate with mission team to create standard and regularly updated program information, success stories which can be used by marketing, revenue and regional teams to promote and support funding for mission programs.
- Member of the Mission Leadership team. Attend mission planning meetings, representing Marketing Communications, and assist the Marketing Leadership Team in the planning and development of these meetings including scripting and staging.
Responsible for planning, directing and overseeing the advocacy, corporate engagement and Major Gifts/Mid-Level Planning teams within the Marketing and Communications department to align with the overall priorities of the Mission team
- 8-10 years experience
- Project management skills, experience developing marketing communications plans and executing against those plans
- Healthcare media or marketing experience needed