Join us to lead, design and build the next generation digital engagement platform for United Way Worldwide. The primary function of the Digital Content Editor is to refine and advance our editorial vision and mission and help plan, produce, and analyze the written content we create. This role will help build our editorial calendar and written guidelines, as well as determine sources for content both internally and externally. This person may also be asked to create a network of freelancers and go-to influencers in our industry, format our content, and line edit.
The Digital Content Editor is a creative storyteller. He/she is able to use persuasive copy to tell our United Way story that’s relevant to the donor’s relationship with our organization. The Editor will work closely with staff from local United Ways, United Way Worldwide, and partners to produce powerful content to be used across a number of digital channels including web, email, mobile, and social media.
An individual must be able to perform each essential duty listed below at a satisfactory level:
- Build our editorial calendar and written guidelines.
- Determine sources for content creation, both internally and externally.
- Develops copy and content in a manner that drives donor response.
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.
- Edit content produced by your teammates, including conceptualizing the projects upfront and copy-editing prior to publishing.
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.
- Draft content with the knowledge and understanding of the best practices for online communications and the unique goals for the many different types of campaigns.
- Advise on selecting supporting photography, images and graphics that reflect our messaging and strategy.
- Other duties as assigned.
- 5+ years experience writing content and managing an editorial calendar for a B2C, global non-profit organization or media publication.
- Experience writing for the web, online advertising, online fundraising or digital advocacy is strongly preferred.
- Proven experience pitching editorial content to executive teams.
- Proficient in Content Management and Content Optimization Systems (COS) and content scheduling, publishing, and optimization features.
- Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
- Obtains the ability to inspire others through writing.
- Active and well-rounded personal presence on social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Digital design experience and Photoshop knowledge a plus.