In an age where reforming our food system has never been more urgent, the challenge for Compassion in World Farming is to end factory farming and ensure that animal welfare becomes a fundamental consideration globally.
This new post has been created to help the charity achieve its long-term strategy by attracting, mobilizing and, most importantly, retaining tens of thousands of supporters and donors over the coming five years.
1. OVERALL OBJECTIVE(S) OF THE POST
The purpose of this role is to help end factory farming. The post holder will contribute by managing and executing our US digital fundraising and individual giving activity, from donor acquisition to engagement and ongoing stewardship. This role is responsible for maximizing supporter lifetime value and increasing year on year net income from our digital fundraising and individual giving program in the USA.
2. POSITION IN ORGANIZATION
- Line management by Head of US Public Engagement, works closely with all members of the US team
- Functional (matrix) managed by Director of International Individual Fundraising (HQ)
- Works in close liaison with the International Fundraising Team
- Works in close liaison with other public engagement teams in HQ like Digital, Communications, Campaigns, Supporter Engagement.
3. SCOPE OF JOB
DIGITAL FUNDRAISING – 40%
- Develop, implement, and improve digital fundraising campaigns to acquire, engage, cultivate, steward, and upgrade donors through all digital channels (email appeals, webpages, social media, mobile, online content monetization, and other creative outlets) with a goal of maximizing long-term revenue in line with the Global Fundraising Development plan
- Ensure excellent supporter engagement strategies are in place for acquisition, conversion and retention
- Ensuring segmentation and data are handled in line with global procedures and guidelines.
SUPPORTER STEWARDSHIP – 30%
- Manage thanking, banking, and donor stewardship to increase individual giving and improve donor retention, with a key focus on growing a regular giving donor base
- Cultivate prospects and re-engage lapsed donors through digital fundraising tools, and initiate strategies to foster higher giving levels
- Develop and carry out a standardized digital fundraising calendar and procedures for members to receive regular strategic communications, giving opportunities, and effective stewardship.
INTEGRATED PUBLIC CAMPAIGNING & FUNDRAISING – 10%
- Work with Public Engagement, Food Business, and Operations teams to ensure the cohesive implementation of appeals and stewardship across departments and channels
- Develop and test creative new initiatives and innovative concepts for online giving, including video storytelling
- Work closely with Head of US Public Engagement to set, test, track, and report performance benchmarks across all digital fundraising channels
- Work with Public Engagement team to ensure the digital fundraising journey is a positive user experience, and maintains the Compassion in World Farming brand.
REPORTING AND ANALYSIS – 10%
- Frequent reporting against set targets and KPIs
- Analyzing fundraising data to continuously ensure the most efficient/highest ROI investments.
LEGACY FUNDRAISING – 5%
- Reactive support and delivery of the National legacy fundraising program.
OTHER – 5%
- Notifying the matrix manager of any potential mid - or major donors
- Proactively sourcing the opportunities to enhance the program; whether they be in analyzing supporters and donors, market research, media opportunities, or other
- Proactively engaging with the International Fundraising team on upcoming opportunities and challenges
- Ensuring data privacy compliant fundraising in the US, in line with EU-US Privacy Shield and GDPR.
4. DIMENSIONS & LIMITS OF AUTHORITY
- Responsible for growing US income from individual giving by setting annual targets in coordination with the International Director of Individual Fundraising, US Executive Director, and Head of US Public Engagement
- Responsible for meeting annual donor recruitment, conversion, and retention targets and growing income from individual donor income streams year on year
- Responsible for managing and developing an ambitious online fundraising program
- Key point of contact between Compassion in World Farming and key marketing suppliers
- Responsible for expenditure budget to be agreed on annually between the International Director of Individual Fundraising, US Executive Director, and Head of US Public Engagement
- Responsible for supporter and donor development in accordance with agreed targets
- Key liaison with fundraising agencies and other suppliers.
5. ADDITIONAL TASKS
- Due to the nature of the role, there may be a requirement to carry out some work out of office hours
- Take due and reasonable care of oneself and others in respect of Health & Safety at Work
- Act in accordance with the principles of Compassion in World Farming’s Ethical Policy
- In all work activities, comply with data protection legislation and Compassion in World Farming’s requirements for the protection of personal information and the privacy of individuals
- Provide formal and informal training at the request of your line manager, senior manager or a director, on your areas of expertise, to other members of staff, work experience students, trustees etc.
- The job description is not exhaustive and you may be asked to carry out additional tasks which are appropriate to your job role, as required by your line manager.
CIWF is an equal opportunity employer, and supports the facilitation of diversity, representation, and inclusivity within the animal protection movement.
Proven Ability, Qualifications, & Training
Essential:
- Bachelor's degree
- Experienced in online fundraising
- Strong communication skills and the ability to interact professionally with a diverse group of stakeholders
- Demonstrable practical experience of digital fundraising and the principles of online communications
- Excellent verbal and written communication skills and ability to engage with various audiences.
Desirable:
- Experience of creating, delivering and evaluating mass email broadcasts to customers / supporters
- Understanding / experience of the NGO / voluntary sector / campaigning
- Demonstrable ability and/or qualification in Digital Engagement.
- Experience of using social media to engage existing and new online audiences
- Data analysis and recommending data-based changes in FR activities, investment.
Skills, Knowledge & Attributes
Essential:
- Knowledge of CRM tools (Salesforce preferred)
- Strong knowledge of current and developing online fundraising strategies
- Must understand best practices for appeals across multiple platforms, and be able to apply to emerging fundraising technologies.
- Self-motivation with ability to work well independently and under pressure, manage multiple projects simultaneously, and meet deadlines
- Commitment to our mission and vision
- Writing great copy for web pages with demonstrable awareness of how to meet audience needs.
- Comfortable creating opportunities for giving to support our goals to gain commitments from food businesses to improve farm animal welfare.
- Your work ethic and expertise will inspire others
- Able to pioneer new ideas, adapt processes and create innovative solutions
- Proven budgeting and financial management skills
Desirable:
- Publishing web pages, whether by writing code or using a content management system or blogging platform
- Excellent working knowledge of HTML / CSS etc.
- Experience with graphic design preferred, but not required
- Personal qualities should include: demonstrates initiative, team player, trustworthy and professional, diplomatic, organized, innovative and creative, positive, adaptable, compassionate to people and animals, strategic, forward thinking.
Salary commensurate with experience. CIWF offers a full benefits package.
To apply, please briefly answer the following questions and send along with your resume & cover letter to [email protected].
- Why do you want to work at CIWF?
- What relevant experience do you have to succeed in this role?
- To what do you attribute your past successes?
- What are your salary expectations?
View full job description at https://www.ciwf.com/take-action/join-our-team/digital-fundraising-and-s...