Strategize, develop and manage a multi-faceted marketing plan to inform, engage and drive action among UWSK key audiences including donors, volunteers, partners, community leaders and other strategic audience segments. Organize and direct the organization’s volunteer events. Leads organization advocacy efforts.
Areas of Responsibility:
- Develop, oversee and implement marketing strategy for all business segments including campaign, special events, community impact, DPIL and 2-1-1 to position the UWSK brand as the most recognizable non-profit in the region, focusing on increasing support and deepening relationships with our target audiences.
- Develop and foster media relations and secure in-kind media support.
- Create and execute comprehensive PR & communications plan including e-newsletters by market segment, media interviews, broadcast and radio PSA’s, news releases., etc. designed to achieve organization’s strategic objectives.
- Oversee design and maintain the organization’s website.
- Create and implement a comprehensive social media plan through multiple social networks.
- Execute development of organization’s annual report.
- Recruit and maintain a year round Marketing Committee to help direct organization’s marketing efforts.
- Ensure proper brand alignment within guidelines set by United Way Worldwide.
- Develop overall plans, including volunteer recruitment & management, for key volunteer events like Feed the Need and Day of Caring with a focus on impacting the organization’s Education, Income, Health & Safety Net goals.
- Lead execution of marketing related elements of the organization’s Strategic Plan.
- Provide support to the annual fundraising campaign process as needed including account management, Speaker’s Bureau training and account presentations.
- Develop, create and publish all campaign materials including campaign video that successfully promotes the brand and community need.
- Manage and execute key organization events.
- Work with Resource Development to develop stewardship and acknowledgement program to ensure timely recognition for donor support.
- Develop advocacy efforts designed to impact Education, Income, Health and Safety Net platform as appropriate.
- Serve as backup 2-1-1 contact specialist as needed.
- Compile UWW reports related to volunteer program and marketing.
- Develop and provide appropriate oversight of Marketing department budget.
- Complete other projects/tasks as assigned by Executive Management.
WORKING RELATIONSHIPS
- Reports directly to the President & CEO
- Manages Marketing interns
- Works directly with volunteers
- Collaborates with all UWSK staff in team environment
Educational Background:
Bachelor’s degree in Business, Marketing, Communications or related field required.
Skills/Experience:
- Minimum three years of experience in marketing/communications.
- Knowledge of special event planning and practices desired.
- Computer/Office Skills: Strong proficiency in Microsoft Office applications including Word, Excel, and PowerPoint. Knowledge of email, design, layout and web design programs required including WordPress, Acrobat, Illustrator, Photoshop, Image Ready, Constant Contact and Canva.
- Well-organized and detail oriented and able to work well with people across various socio-economic backgrounds.
- Must be able to take initiative, create and execute strategies, demonstrate leadership, work independently and produce consistently high quality work.
- Extremely proficient in public speaking and writing clearly and concisely for a broad audience.
- Ability to analyze and exercise sound judgment.
- Ability to balance a variety of perspectives within a politically sensitive environment.
- Knowledge of human service system preferable.
- Must be able to work nights, weekends and other unusual hours when necessary.
Core Competencies Required:
- Project Management
- Adaptability
- Communication
- Customer Relationship Management
- Results Orientation
- Problem Solving
- Self Development
- Strategic Thinking
- Technical Expertise
- Accountability/Brand Stewardship
Job Function:
Organization Info
Listing Stats
Post Date:
May 4 2019
Active Until:
Jun 4 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit