The Marketing and Communications Director provides leadership for the planning and direction of all aspects of media and public relations, communications, event management, marketing strategy, systems, ad processes in support of the organization’s overall strategic direction and community impact priorities. He/she serves as a key member of the Executive Leadership Team and counsel to the President and key volunteers.
Areas of Responsibility:
- Develop and implement an integrated strategic communications plan to advance United Way’s brand identity; broaden awareness of its programs and priorities; and increase the visibility across key stakeholder audiences.
- Identify challenges and emerging issues. Work with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
- Create and manage Affinity Groups to fulfill United Way’s mission.
- Function as an effective brand steward, providing peer-to-peer leadership, training, and support to help all staff to deliver the ideal messaging at all times.
- Coordination with development of marketing support for annual donor campaign including printed materials, donor communication plans, digital presentations, direct mail and events.
- Work with all departments to integrate marketing and communications strategies.
- Follow progress of United Way Worldwide in branding, marketing and communications tools, and research.
- Proactively develop targeted stories for placement in all communications channels, including print, internet, radio, and television outlets.
- Provide talking points for staff and volunteers that reflect feedback from donor research and current-year business plans, and clearly support the mission of United Way.
- Develop and assist in implementation of new opportunities to raise awareness of the United Way brand locally.
- Develop and assist in implementation of year-round communications, advertising, printing, and publications.
- Develop and assist in implementation of annual report, monthly newsletter, campaign video and other marketing material as needed.
- Participate in on-line training, webinars, and when possible, attend seminars to keep abreast of industry and system best practices and enhancements.
- Develops, manages, and monitors organizational-wide social media strategy that aligns with United Way of York County, SC’s Strategic Plan.
Responsibilities and Duties:
- Oversee Marketing Committee to ensure objectives are net as outlined in United Way’s Strategic Plan.
- Other duties as assigned to achieve the mission of the UWYC.
- Work outside normal office hours when required to include early mornings, evenings and weekends.
Educational Background:
Minimum of Bachelor’s degree in marketing, communications, or journalism preferred
Skills/Experience:
- Commitment to excellence and to the mission of United Way of York County.
- Ability to build and maintain relationships with diverse groups with a focus on customer service excellence.
- Ability to appropriately present information and data in written, electronic, and oral forms to diverse target markets.
- Manages quickly changing priorities and resulting work flow; demonstrate ability to manage and prioritize tasks and meet deadlines.
- Ability to work well as a “team player”, yet able to work independently when necessary.
- Internally motivated to recognize and act on opportunities to further the mission of UWYC.
- Extensive knowledge of Microsoft Office software (Word, Excel, Power Point) essential.
- Excellent promotional skills, excellent communications skills, and extensive writing and edited experience and skills with a variety of print and online communications media.
- Ability to produce high quality, persuasive written materials suitable for general public understanding, requiring minimal revision.
- Proven ability to effectively manage projects including meeting tight deadlines.
- Six to eight years of relevant work experience.
- Well-defined track record both as a talented storyteller AND as a relationship-building project manager.
- Demonstrated excellence in writing, storytelling, and content creation.
- Proven experience creating ad executing strategic communications plans.
- Ability to develop content on traditional and digital platforms.
- Solution-oriented, project manager.
- Relationship builder and collaborator.
- Experience creating an organization’s core messaging collateral (annual report, one-page overview, etc.) required.
- Experience with content management platforms essential.
- Experience communicating to corporate and donor audiences.
Physical Demand:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to stand, walk, and may occasionally be required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30 pounds. Must have a valid Driver’s license.
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 30 2019
Active Until:
Jun 1 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit