The Email Marketing Manager (EMM) reports directly to the Marketing and Communications Director (MCD). The EMM is responsible for implementing and using technology solutions (Salesforce - Marketing Cloud) to help broaden United Way of Salt Lake’s base of support, deepen engagement with current donors, advocates, and volunteers, and increase engagement through email channels. The EMM is responsible for organizing email campaigns specific to United Way of Salt Lake’s digital marketing and engagement goals and priorities. In addition, the EMM will work closely with the MCD to develop analytics and track results of digital campaigns and strategies.
Areas of Responsibility:
- Build, manage and execute email campaigns in Salesforce Marketing Cloud
- Analyze data to adapt/improve strategy and ROI
- Work in Marketing Cloud and Salesforce to segment and communicate with constituents
- Help develop and manage multi-channel digital marketing and fundraising campaigns
- Integrate email automation into email marketing strategies
- Manage monthly and year-long email calendars across organization
- Work with United Way Worldwide on cross-marketing digital engagement and advocacy campaigns
- Other duties as assigned
Educational Background:
Bachelor’s degree in Marketing, Communications, or a related field
Skills/Experience:
- Knowledge of email marketing technologies and techniques
- Experience developing and managing a metrics driven, people-centered plan
- Proven ability to build consensus and work effectively with cross-departmental teams
- Excellent verbal, written, and interpersonal communication skills
- Strong organization and project management skills with the ability to track and manage multiple campaigns/projects at a time
- Passion for creating compelling and personalized digital customer experience
- 2 years of experience creating and managing email marketing campaigns
- Working knowledge of CRM systems (Salesforce Nonprofit Success Pack a plus)
- Strong understanding of email marketing tools (Salesforce Marketing Cloud a plus)
- Experience in non-profit and/or fundraising a plus
Compensation/Benefits:
Salary: $51,000 to $60,000 per year
Job Function:
Organization Info
Listing Stats
Post Date:
Mar 20 2019
Active Until:
Apr 20 2019
Hiring Organization:
United Way Worldwide
industry:
Nonprofit