The Digital Copywriter (DC) facilitates stakeholder experience through effective email, website, social media, and ad content. The DC implements SEO strategies across branded websites and landing pages and improves UWSL’ s primary website uw.org by adding and maintaining rich content.The DC assists the marketing team in developing engaging digital content for regular email campaigns, welcome journeys, and social media.This position calls for a combination of creativity and technical insight to develop strong user experiences and track analytics.
Areas of Responsibility:
- Write persuasive and compelling copy that's consistent with United Way of Salt Lake voice and drives user action
- Write and edit copy for a wide range of marketing materials including landing pages, emails, direct mail pieces, digital ads, website content, and social media
- Manage website updates and incorporate new features and functionality
- Focus on direct response marketing copy - headlines, call to actions, copy that sells
- Offer insight and ideas and collaborate effectively in a team environment
- Have keen insight into target audiences and be relied upon to support and help implement marketing initiatives
- Take an idea or message that could easily be 500 words, and effectively turn it into 50
- Repurpose content from brochures, blog, events, and other publications for digital usage
- Develop, expand, and manage current website site designs and lead appropriate redesigns when needed
- Maintain relationships with key team members, web vendors, and technical support teams
- Make decisions based on reason, research, and data. Track web and digital campaign activity using Google Analytics and insight tools and utilize SEO best practices to maximize web traffic and track web donations/conversions
- Cross-train on email marketing tools
Educational Background:
Bachelor’s degree in communication, marketing, or related field
Skills/Experience:
- Exceptional creative writing
- Solid understanding of popular content management systems (WordPress)
- Able to thrive in fast-paced, results-driven environment
- Attitude of learning and continuous improvement
- Must be a fast learner, self-directed and able to prioritize several assignments
- Demonstrated communication, time management and analytical skills
- Basic understanding of SEO best practices
- Timely and transparent communication
- Experience with HTML, CSS, JavaScript, Flash, Adobe Suite/Photoshop a plus
- Understanding of Google AdWords and Paid Search in social platforms a plus
- Experience using online metrics (Google Analytics) to measure, analyze, and interpret data
QUALIFICATIONS
- 1-2 years of experience with website management
- Measurable performance in previous website management
Compensation/Benefits:
Salary: $31,000 to $40,000 per year
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Oct 9 2018
Active Until:
Nov 9 2018
Hiring Organization:
United Way Worldwide
industry:
Nonprofit