Vice President of Resource Development and Markting

Resource Development:

• Direct volunteer leadership, cultivation, recruitment, and training, especially in working with Campaign and Marketing Committees.
• Establish policies, procedures, direction and strategies of the total Campaign effort.
• Leads efforts to substantially grow individual leadership level giving both inside and outside the workplace.  Take personal ownership of relationship with certain key individual leadership donors and support CEO and key volunteers as they provide primary relationship with other key leadership givers. Develop and mentor staff members assigned other key leadership giver relationships.
• Develop, update and monitor diversified strategic plan to sustain and increase revenue from the following areas: workforce giving, corporate gifts, local foundations, individual contributions, major gifts, grants, planned gifts, affinity groups and events.
• Lead efforts to understand, evaluate and reduce donor churn, with a particular focus on lapsed leadership level givers. 
• Manage the organization and preparation of reports and other material designed to interpret and recommend campaign programs and procedures to volunteers and staff.
• Analyze markets to identify areas of opportunity and community potential.
• Represent United Way of the Capital Area at various community events and national United Way meetings and as required, speaks on behalf of the organization.
• Coordinate special events and specific fundraising efforts, which provide United Way of the Capital Area with increased visibility in the community.
• Identify, capitalize and execute appropriate grant opportunities.
• Collaborate with the Community Impact team to integrate programmatic opportunities for funding.
• Assist with the completion of special assignments and projects as assigned.

Marketing:

• Maintain updated annual database of donors for regular communication.
• Direct a marketing program which includes market research design and implementation of a short-term and a long-term marketing plan.
• Direct planning and coordination of general and specific communications programs and develop a year-round communications plan.
• Direct the communications strategies for a community-wide fundraising program, including development and implementation of strategies and goals for identifying, soliciting and cultivate long-term relationships with United Way of the Capital Area’s stakeholders.
• Coordinate development of print, audio/visual, and online materials.
• Coordinate special events and specific fundraising efforts which provide United Way of the Capital Area with increased visibility in the community.