The Senior Copywriter establishes conceptual and stylistic direction for a specific portfolio of the American Cancer Society’s marketing creative; writes impactful, creative and compelling copy; and ensures that the work of the creative team meets business needs, aligns with the ACS brand, maintains principals of consumer-focused design and is highly interactive, provoking response or involvement.
Areas of Responsibility:
- Responsible for clearly communicating ideas and best practice in copy and content to entire project team.
- Concepts big ideas that work across all media (both online and offline; including digital, social & interactive) and are creatively fresh, strategically sound, and on-brand.
- Creates work that both moves the brand forward and impacts revenue.
- Professionally and passionately speaks with project and business stakeholders – presents copy and concepts to them, either in person or over the phone, and acts as a representative of the team and the work.
- Supervises junior writers, along with working side by side with other writers acting as consultant, mentor and lead.
- Responsible for the quality of any copywriting deliverable ensuring that it meets corporate standards for creative excellence.
- Effectively works with stakeholders in different divisions, disciplines and functional areas of the marketing team.
- Takes complex medical ideas and information and boils them down into simple, easy to understand language
Educational Background:
Bachelor’s Degree in copywriting or equivalent. 8 or more years of progressively responsible experience in copywriting.
Skills/Experience:
- Mastery of best practices in copywriting, content strategy and brand development. Balanced understanding of copywriting, strategy, usability, interaction and concepts across web, mobile, social and other digital platforms.
Demonstrates Integrated Marketing Competencies:
- Manages ambiguity - Operates effectively, even when things are not certain or the way forward is not clear.
- Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives.
- Customer focus – - Builds strong customer relationships and delivering customer-centric solutions.
- Cultivates innovation - Creates new and better ways for the organization to be successful.
- Plans and aligns - Plans and prioritizes work to meet commitments aligned with organizational goals.
- Drives results - Consistently achieves results, even under tough circumstances.
- Builds effective teams - Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Drives vision and purpose - Paints a compelling picture of the vision and strategy that motivates others to action.
- Concept and collaborate with creative team, other copywriters, designers, art directors
- Mentor and develop junior copywriters to help hone their craft
- Write compelling long-form copy, as well as effective headlines, taglines, websites and calls to action.
- Be comfortable writing in multiple styles and for multiple formats.• Work with account managers and strategy to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
- Work with project managers to ensure projects are delivered on time.
- Meet with and present work to stakeholders – strong presentation skills are a must.
- Have a proven track record creating work for digital media.
- Ability to juggle multiple projects/tasks.
- A strong desire to do brand-building, revenue-driving and award-winning work.
- Marketing sense and an interest in helping to develop campaign platforms that can work across all channels.
- Guide breakthrough thinking ensuring that ACS interactive destinations are holistic, strategically grounded and maintain the highest standards of innovation, creativity and executional excellence.
- Disseminate and support content and voice best practices for ACS.
- Understand the alignment of web properties with business objectives and recommend appropriate interactive content solutions for enhancing customer experience, participation and loyalty.
- Collaborate with the online event revenue team to increase communications, user experience and drive revenue.
- A strong online portfolio packed with award-winning work that demonstrates writing chops, a solid understanding of advertising and concepts that work across multiple screens and experiences.
- Excellent understanding of style guides, creative process and creative workflows.
- Outstanding internal & external relationship building skills with a demonstrated ability to collaborate, lead, negotiate and mentor• Superior project management, customer service, organization and people skills.
- Experience leading teams from ideation to execution
- Ability to develop strong concepts that drive engagement and grow revenue.
- Solid understanding of ACS events, programs, initiatives and priorities.
- Ability to prioritize and manage multiple projects simultaneously with high attention to detail and accuracy.
- Solid grasp of advertising concepts.
- Thorough understanding of interactive and mobile design including how the content develops and transitions from screen to screen.
- Working knowledge of relevant components of the Adobe Creative Suite and Microsoft Office
- Understanding of print and digital production techniques and standard and web accessibility standards and methods.
Compensation/Benefits:
We are committed to providing staff with fulfilling opportunities to learn, grow and make an impact in their local communities. We offer staff a generous paid time off policy; medical, dental and retirement benefits, and professional development programs to enhance staff skills.
Additional Information:
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Job Function:
Organization Info
Listing Stats
Post Date:
Sep 15 2017
Active Until:
Oct 15 2017
Hiring Organization:
American Cancer Society
industry:
Nonprofit