Director of Resource Development and Marketing

Resources Development:

• Directs volunteer leadership, cultivation, recruitment, and training, especially in working with the Campaign Committee, Company Coordinators, and the Marketing Team.
• Establishes policies, procedures, direction and strategies of the total Campaign effort.
• Manages the organization and preparation of reports and other material designed to interpret and recommend campaign programs and procedures to volunteers and staff.
• Analyzes markets to identify areas of opportunity and community potential.
• Represents the United Way of Greater Oswego County at various community events and national United Way meetings and as required, speaks on behalf of the United Way of Greater Oswego County.
• Coordinates special events and specific fundraising efforts, which provide United Way of Greater Oswego County with increased visibility in the community.
• Identify, capitalize and execute grant opportunities available to United Way
• Assists with the completion of special assignments and projects as assigned.

Marketing:

• Directs a marketing program which includes market research design and implementation of a short-term and a long-term marketing plan.
• Directs planning and coordination of general and specific communications programs and develops a year-round communications plan.
• Directs the communications strategies for a community-wide fundraising program, including development and implementation of strategies and goals for identifying, soliciting and cultivate long-term relationships with United Way of Greater Oswego County’s stakeholders.
• Identifies new markets and develops strategies for penetrating various fundraising markets.
• Coordinates development of the print material with graphic artist/printer.
• Coordinates special events and specific fundraising efforts which provide United Way of Greater Oswego County with increased visibility in the community.