Marketing & Communications Manager

Responsibilities for this position include, but are not limited to the following:

• Manages community outreach to raise visibility and ensure maximum community participation.Creates and implements organizational communications, ensuring a consistent brand experience that is aligned to United Way of the Valley and Greater Utica Area’s mission and vision and United Way Worldwide branding guidelines.
• Plans and executes strategic communications to build United Way brand and strengthen relationships with key constituencies. Includes messaging efforts, year-round marketing plan, media donations and coverage of United Way and its programs and initiatives.
• Create and plan marketing tactics for each of United Way’s initiatives.
• Acts as the organization’s lead media contact, and on site media coordinator, handling both short- and long-term public relations activities, as well as media buying, strategies and execution.
• Speaks on behalf of the organization at the direction of the Executive Director or Director of Development and Marketing.
• Handles all aspects of communication via traditional Public Relations channels and digital marketing including press releases, social media, e-newsletter campaigns and maintenance of the organization’s website.
• Conceptualizes and executes graphic design and layout.  Oversees approved outsourced projects involving graphic design, video production, printing, etc.
• Manages and executes crisis communication plans as needed.
• Work with Resource Development department to create and update individual company ePledge websites to reflect United Way branding, messaging in conjunction with each individual company.
• Complete reports on time as required. Example: bi-monthly Board of Directors report, Reports for external funders.
• Plan, monitor and implement annual budget for Marketing activities, including tracking expenses, invoices and reporting.
• Execute organization brand strategy in accordance with United Way Worldwide Brand guidelines. Ensure all projects follow brand guidelines.
• Creates and maintains visual representation of United Way, including digital/videos, imagery, signage, trade show presence, brochures, annual report, pledge forms, campaign toolkit items and other handout materials.
• Participate in and carry-out agreed upon strategic directives.

Other

• Primary liaison and coordinator of Marketing & Communications committee.
• Stays knowledgeable of sector research (both inside and outside of United Way). Researches and shares best practices, trends, and development trends regularly.
• Performs other duties in support of United Way operations and functions, as assigned, including assistance with pledge processing and fund-development efforts.