Senior Membership Director

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YMCA of the USA
York, PA, United States
Full-time
York & York County YMCA

Working at the Y, you’ll discover more than a job; you’ll enjoy a career.


The Senior Membership Director will lead & direct all aspects of membership marketing & sales at the York and Eastern Branch. This person will also be responsible for the development and training of all staff in membership strategies and will develop a plan, implement new procedures and methods to achieve strategic membership goals.

Areas of Responsibility: 
  1. Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member-focused culture and models relationship-building skills (including Listen First) in all interactions.
  2. Fosters a climate of innovation in resolving problems to ensure member satisfaction.
  3. Promotes programs and membership enrollment in interactions with existing and potential members.
  4. Oversees program registration including logistics to support phone, walk in, and web registration. Coordinates with marketing efforts to maximize enrollments and provides ongoing support to the Program Directors on related issues.
  5. Participates in planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
  6. Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
  7. Mentors Branch Membership Coordinators at Eastern and Southern
  8. Ensures staff are appropriately trained on front desk procedures and implements marketing/customer service training to all staff.
  9. Act as primary contact/super user for membership software, including overall responsibilities in training staff in usage, review of upgrades, implementation of changes, etc.
  10. Uses data to plan and execute strategies designed to improve the member experience, tour- conversion rates and membership retention that align with YMCA of York and York County Association strategic plan.
  11. Leads Quality 1st Membership Committee to assist in setting policies and procedures that promote Association Wide best practices and policies for the all branches in the YMCA of York and York County Association.
  12. Leads assigned aspects of the YMCA Annual Support campaign.
  13. Participates in staff meetings and/or related meetings that are required on the branch and association level.
Skills/Experience: 

The Membership Director must be knowledgeable of all facets of the organization in order to carry out major duties and responsibilities as well as the following:

  • Bachelor’s degree in related field preferred.
  • Four to six years previous experience with sales and retention, program management and/or experience in membership, preferably in a YMCA/other not for profit agency.
  • Willingness to begin YMCA Leadership Competencies.
  • Highly proficient with technology, social media and computer software.
How to Apply: 
http://[email protected]
Job Function: 
Membership Programs

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Nov 13 2017
Active Until: 
Dec 13 2017
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit