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Marketing and Communications Director

This job is no longer available

Willmar, MN, USA
Full-time

The YMCA in Willmar, MN is seeking a marketing director to join its progressive team to promote the YMCA throughout the its service area.

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing & Communications Director at the Kandiyohi County Area Family YMCA intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies.

Areas of Responsibility: 
  • Develops annual operating goals, objectives and plan for the marketing and communications area.
  • Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
  • Promotes program and membership enrollment with existing and potential members. Coordinates program registration with development and production of program information to maximize enrollment in accordance with membership and marketing plan and provides ongoing support to Program Directors on related issues.
  • Establishes contacts with media representatives, writes and submits press releases when appropriate and maintains files of YMCA’s media relations.  Builds relationships with key stakeholders, such as service groups, community organizations, and/or companies to support programs or projects.
  • Plans and coordinates membership and special events at the YMCA. Make presentations about the YMCA and represent the YMCA at community events to promote the YMCA.
  • Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
  • Makes presentations about the YMCA.
  • Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership.
  • Provides and maintains related statistics and reports.
  • Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign.
  • May plan and coordinate special events.
Educational Background: 
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience: 
  • YMCA Team Leader certification preferred.
  • Previous professional experience in membership, marketing and/or sales preferred.
  • Excellent personal computer skills and experience with standard business software.
  • Experience in print, radio, digital, video, social media, and website media preferred.
  • Ability to relate effectively to diverse groups of people from all social and economic segments of the community, including the ability to make presentations and handle media inquiries.
  • BLS/BFA/02 certification within first 30 days of employment
Compensation/Benefits: 

Salary: $31,700.00 - $37,800.00

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Mar 26 2019
Active Until: 
Apr 26 2019
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit