The YMCA in Willmar, MN is seeking a marketing director to join its progressive team to promote the YMCA throughout the its service area.
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing & Communications Director at the Kandiyohi County Area Family YMCA intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies.
- Develops annual operating goals, objectives and plan for the marketing and communications area.
- Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
- Promotes program and membership enrollment with existing and potential members. Coordinates program registration with development and production of program information to maximize enrollment in accordance with membership and marketing plan and provides ongoing support to Program Directors on related issues.
- Establishes contacts with media representatives, writes and submits press releases when appropriate and maintains files of YMCA’s media relations. Builds relationships with key stakeholders, such as service groups, community organizations, and/or companies to support programs or projects.
- Plans and coordinates membership and special events at the YMCA. Make presentations about the YMCA and represent the YMCA at community events to promote the YMCA.
- Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
- Makes presentations about the YMCA.
- Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership.
- Provides and maintains related statistics and reports.
- Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign.
- May plan and coordinate special events.
- YMCA Team Leader certification preferred.
- Previous professional experience in membership, marketing and/or sales preferred.
- Excellent personal computer skills and experience with standard business software.
- Experience in print, radio, digital, video, social media, and website media preferred.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community, including the ability to make presentations and handle media inquiries.
- BLS/BFA/02 certification within first 30 days of employment
Salary: $31,700.00 - $37,800.00