Digital Marketing Specialist

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YMCA of the USA
West Chester, PA, USA
Full-time

Under the direction of the Director of Digital Marketing, the Digital Marketing Specialist is responsible for supporting digital marketing efforts that drive awareness and acquisition for the YMCA of Greater Brandywine and our eight branches.  The qualified candidate will be knowledgeable about current digital marketing tactics including website management, email development, video production, and social media; have experience managing digital marketing campaigns that drive qualified web traffic, have strong copy writing and project management skills; be proactive, organized and results-driven; and have strong interpersonal skills.

Areas of Responsibility: 
  • Writes, updates and maintains organizational website content ensuring accuracy, timeliness and relevancy.  Assists with website development, usability and optimization as directed.
  • Manages the development, writing, design and optimization of emails and landing pages to maximize conversion rates.  Implements email drip campaigns and reporting as directed.
  • Assists in building organizational rankings through SEO activities such as localization, keyword research and onsite optimization.  Develops new website content based on keyword ranking opportunities.
  • Develops, monitors, optimizes and reports on PPC campaigns including display advertising, social media and search.  Conducts A/B and multivariate testing as directed.
  • Drafts social media content and monitors all social media properties, ensuring timely responses.  Serves as a resource to YMCA branches for social media best practices and management.
  • Write and edits marketing copy for digital marketing properties.
  • Manages video production, produces simple marketing videos as assigned. Partners with freelance videographers.
  • Continually positions the YMCA of Greater Brandywine as a Cause-Driven organization throughout all digital marketing.
  • Other duties as assigned.
Educational Background: 
Bachelor's degree in marketing, communications, digital media, or related field.
Skills/Experience: 
  • At least 1-3 years of digital marketing experience.
  • Knowledge of web content management systems, especially Drupal. Basic HTML knowledge a plus.
  • Experience with Google Analytics, Google Tag Manager and Google AdWords desired.
  • Experience with email management systems.  Solid understanding of email marketing best practices, as well as A?B and multivariate testing.
  • Ability to manage multiple priorities, meet deadlines and deliver high-quality results in a fast-paced, deadline-driven environment.
  • Knowledge of Adobe Photoshop, Illustrator, and InDesign desirable.
  • Proficient in Word, PowerPoint and Excel.
  • Extremely detail-oriented and meticulous with excellent organizational and interpersonal skills.
  • Flexible and creative team player with strong problem-solving and strategic-thinking skills.
Compensation/Benefits: 

Salary: $40,000.00

How to Apply: 

http://www.ymca.net/career-opportunities/national-details.html?id=22089&...

Job Function: 
Communications & Public Education

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Mar 18 2018
Active Until: 
Apr 18 2018
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit