The Kettle Moraine YMCA is seeking a Director of Communications & Marketing for the Association.
Under the direction of the CEO, the Director of Communications & Marketing will provide leadership to ensure all marketing initiatives are consistent with the YMCA’s mission vision and values. This position works with donor development, programs, membership and other staff to develop and implement all branded materials for the association, including printing, social media, video, email and website content. Additionally, this position implements communication strategies to expand visibility, increase engagement and grow program participation.
Areas of Responsibility:
- Develops, directs and implements strategic marketing and communications plan to advocate the association’s core business, philanthropic efforts, the YMCA mission, cause, and brand.
- Oversees the production of all communication materials, including writing and editing content, procuring stories, and proofing designs. Responsible for effective content and timely, accurate delivery of all materials.
- Develops and implements strategies to expand visibility, increase donor engagement and grow program participation across all media platforms.
- Maintains an awareness of and monitors trends, technology development and new options that may have the potential of advancing the association’s communication efforts.
- Coordinates the production and mailing of all marketing campaigns and association-wide printed materials with print companies.
- Accountable as the website administrator in monitoring, maintaining and updating website content.
- Responsible for the production and development of all videography and photography supporting the association’s messaging and branding.
- Oversees association social media platforms and assisting/training YMCA branch staff on social media branch platforms.
- Ensures that all print and digital media comply with the YMCA of the USA brand and voice standards.
- Establishes and maintains effective working relationships with media representatives to support and strengthen communications through press releases.
- Develops, monitors and administers assigned annual marketing budget for the association and maintains a positive fiscal position taking corrective action if necessary.
- Hires, trains, evaluates and supervises assigned staff and volunteers and provides development and leadership.
- Oversees contractual Information Technology contracts.
- Performs other duties as assigned.
Educational Background:
Bachelor’s degree in visual/graphic design, marketing, communications, journalism or a related field.
Skills/Experience:
- Minimum of three years of marketing and communications experience.
- Excellent writing, proofing and editing abilities.
- Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
- Expert-level ability with Microsoft Office and Adobe/InDesign programs.
- Strong photography skills with the ability to produce professional, high-quality photos.
- Working knowledge of videography and digital video editing.
- Ability to manage projects and coordinate events in conjunction with other staff members and volunteers to achieve long and short-range goals of the Association.
- Ability to work well under pressure, prioritize projects, and meet strict deadlines.
- Hold YMCA Multi-Team/Branch Leader Certification or higher or able to obtain.
Compensation/Benefits:
Salary: $55,000.00 - $65,000.00
How to Apply:
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 13 2019
Active Until:
Sep 13 2019
Hiring Organization:
YMCA of the USA
industry:
Nonprofit